menu

Adult Film Site Curates NSFW Videos Based On Viewer Interests

Adult Film Site Curates NSFW Videos Based On Viewer Interests
Advertising

Digital media could learn a thing or two from PornIQ's method of crafting recommendations.

Sara Boboltz
  • 8 november 2013

This week, a site that averages 70 million daily visitors released a new product devoted to personalized user experiences. But despite the tech world’s obsession with that trend, you’re unlikely to hear of this iteration around the agency or on any conference call. While all but a select few advertisers will shy away from Pornhub‘s new PornIQ, despite its cheap and plentiful inventory, the site exists as an experiment with the way we consume media. And the industry might want to pay attention.

PornIQ uses an algorithm that suggests Pornhub videos based on a user’s past choices, time of day, geographic location, and desired length of time. Like many successful porn sites, Pornhub is a platform similar to YouTube, not a content creator. It simply offers ad space next to hosted videos — a lot of hosted videos. So many that visitors might not know how to choose. As VP Corey Price explained:

If you know exactly what you’re looking for, just search. But if you don’t know exactly what you want, this is a great way to deliver a different kind of experience.

A profusion of content can be a liability, as other, cleaner sites that have invented their own hand-holding methodology understand. Spotify, for example, recommends artists, tracks, and live events on users’ home pages based on previous activity. Twitter sends emails suggesting which of its millions of accounts individual users may like to follow. The New York Times displays recommended news stories on subscribers’ home pages.

PornIQ stands out by filtering suggestions through a set of very personal user data, which Pornhub is known for collecting. Back in August, it released a slew of numbers revealing what kind of porn people tend to prefer in each country around the world, and which genre is most popular in each US state. (Strangely, Kentucky has been watching a lot of Japanese hentai.)

By PornIQ’s model, a fashion retailer might suggest a different pair of shoes based on geographic location or time of day — rain boots for a daytime visitor from Seattle, or strappy pumps for an evening shopper out of Miami — among numerous other applications of collected data. It’s interesting, if maybe a little unnerving for privacy advocates, to think about.

Of course, advertisers are sure to steer clear of alignment with porn, the most private of media channels. But Pornhub’s response to the trend of personalization may offer learnings for the industry.

 

PornIQ

Sources: PandoDaily, The Daily Dot

Image: We Heart It

Trending

Genetics Startup Is Working To Create A Completely Personalized, DNA-Based Range Of Products

Health
Retail Today

Crafting The Personalized Retail Experience

Marriott International's Christopher Baer shares insights into how the hospitality company is strategizing customer service

Experiential Marketing Today

Zagat's Cafe Offers Tiny Replicas Of Classic NYC Dishes

The restaurant rating service created buzz for its new guide and app by opening a tiny food cafe

Trending

Get PSFK's Related Report: Future of Retail 2017

See All
Children Today

Experience The White House In Augmented Reality Using A $1 Bill

1600 Pennsylvania Ave. is an AR app designed to help people learn about the history and significance of the United State's capital building

Related Expert

Andy Dunn

Retail Disruptor

Food Today

Starbucks Is Selling An Automated Temperature-Setting Mug

For those looking to keep their coffee hot on their winter commutes, the coffee chain has created a device that keeps beverages exactly at their desire temperature

Mobile Today

This Piece Of Plastic Is Designed To Curb Phone Addiction

The NoPhone Air from New York agency Barton F. Grafis is actually no phone at all

Product Launch Yesterday

United Airlines Launches An Updated Business Class Program

The new Polaris product prioritizes customer service and updated modern amenities

PSFK LABS REPORT

Future Of Retail 2017
Transformation Strategies For Customer-First Business
NEW

PSFK Op-Ed Yesterday

Store Technology Expert: Why Retailers Must Invest In Store Associates

Jan Kotowski, Head of Product at Tulip Retail, shares his thoughts on how retailers should be preparing for the future

PSFK Labs december 1, 2016

Retail Spotlight: Home Depot Reimagines How Employees Conduct Tasks

The home improvement retailer puts the customer first by initiating local fulfillment centers and simplifying freight-to-shelf inventory management

Travel Yesterday

Video Explores Complex Museum Architecture

A mini video gives a quick overview of the most beautiful cultural buildings built

Sustainability Yesterday

Smog Vacuum Turns Pollution Particulates Into Unique Jewelry

A large device was installed in Beijing that sucks up smog and compresses it into small centerpieces atop jewelry

Fashion Yesterday

PSA Fashion Line Shines A Light On Victim Blaming

YWCA Canada is using fashion and sexist tweets to highlight how often we as a society blame the victim in cases of abuse

Syndicated Yesterday

What PSX 2016 Tells Us About The Modern Games Industry

Nostalgia and big brands are defining how the console market is being shaped

Financial Services Yesterday

VP: Why Messaging Apps Are Issuing In A New Era Of Commerce

Matt Johnson discusses how mobile messaging commerce is creating a different modality for interaction between retailers and consumers

PSFK EVENT

FUTURE OF RETAIL 2017
Conference Built Around Our Report Launch
BUY TICKETS

Innovation Yesterday

The PSFK Holiday Gift Guide 2016

Based on a year of research by PSFK Labs, we curated a list of innovative and unique holiday gifts

Retail Yesterday

Minute Maid Opens A Store That Sells Nothing

The beverage company opened a pop-up shop that encourages customers to write letters to their parents instead of buying a gift

No search results found.