menu

Adult Film Site Curates NSFW Videos Based On Viewer Interests

Adult Film Site Curates NSFW Videos Based On Viewer Interests
Advertising

Digital media could learn a thing or two from PornIQ's method of crafting recommendations.

Sara Boboltz
  • 8 november 2013

This week, a site that averages 70 million daily visitors released a new product devoted to personalized user experiences. But despite the tech world’s obsession with that trend, you’re unlikely to hear of this iteration around the agency or on any conference call. While all but a select few advertisers will shy away from Pornhub‘s new PornIQ, despite its cheap and plentiful inventory, the site exists as an experiment with the way we consume media. And the industry might want to pay attention.

PornIQ uses an algorithm that suggests Pornhub videos based on a user’s past choices, time of day, geographic location, and desired length of time. Like many successful porn sites, Pornhub is a platform similar to YouTube, not a content creator. It simply offers ad space next to hosted videos — a lot of hosted videos. So many that visitors might not know how to choose. As VP Corey Price explained:

If you know exactly what you’re looking for, just search. But if you don’t know exactly what you want, this is a great way to deliver a different kind of experience.

A profusion of content can be a liability, as other, cleaner sites that have invented their own hand-holding methodology understand. Spotify, for example, recommends artists, tracks, and live events on users’ home pages based on previous activity. Twitter sends emails suggesting which of its millions of accounts individual users may like to follow. The New York Times displays recommended news stories on subscribers’ home pages.

PornIQ stands out by filtering suggestions through a set of very personal user data, which Pornhub is known for collecting. Back in August, it released a slew of numbers revealing what kind of porn people tend to prefer in each country around the world, and which genre is most popular in each US state. (Strangely, Kentucky has been watching a lot of Japanese hentai.)

By PornIQ’s model, a fashion retailer might suggest a different pair of shoes based on geographic location or time of day — rain boots for a daytime visitor from Seattle, or strappy pumps for an evening shopper out of Miami — among numerous other applications of collected data. It’s interesting, if maybe a little unnerving for privacy advocates, to think about.

Of course, advertisers are sure to steer clear of alignment with porn, the most private of media channels. But Pornhub’s response to the trend of personalization may offer learnings for the industry.

 

PornIQ

Sources: PandoDaily, The Daily Dot

Image: We Heart It

Advertising
Trending

Plastic Wind Trees Are Bringing Sustainable Power To Residential Homes

Design
Work Today

Amazon Is Experimenting With A 30-Hour Work Week

The online retailer is launching a pilot program that will allow a technical team to work with a considerably shortened schedule

Fitness / Sport Today

How The Rio Olympics Stood For More Than Just Games

PSFK rounds out the Rio Games with our picks for the finest moments beyond sports

Trending

Get PSFK's Latest Report: Future of Retail: Technology Primer

See All
Retail Today

Mobile Travel App Embraces Cognitive Computing

The Orlando Tourism Board is looking to IBM Watson to provide personalized local recommendations for visitors

PURPLELIST EXPERTS

Danielle Fong

Solar Power, Battery Technology, Sustainability

Automotive Today

Bike-Friendly Apartment Building For Swedish Cyclists

A residential space is being designed for commuters to easily transport goods

Advertising Today

Nike Takes Over An Entire City Block With A Giant Running Track

The Unlimited Stadium is shaped like a 100-meter sole print of the brand's LunarEpic sneaker

Gaming Today

Fortune Cookie Service Brings Bad News To Your Doorstep

To promote their new delivery service Blackbox, the creators of Cards Against Humanity are delivering unfortunate messages in an edible form

PSFK LABS REPORT

Future Of Work
Cultivating The Next Generation Of Leaders
NEW

PSFK Op-Ed august 25, 2016

Retail Expert: What Sustainability Means To The Millennial Generation

Jo Godden, Founder of RubyMoon, discusses how brands can limit their environmental impact worldwide

PSFK Labs Today

New Mentorship Ecosystems Benefit All Levels Of An Organization

PSFK’s Future of Work report explores how technology is being leveraged to support cross-team communication

Arts & Culture Today

This Picture Frame Could Be The Lava Lamp For A New Generation

Slow Dance makes real objects appear to move in slow motion

Work Today

Editorial Roundtable: How Will Companies Staff The Workplace Of The Future?

Managed By Q, Soma, Workbar, Primary, AltSchool and thinkPARALLAX examine the ways that a people-first workplace might disrupt the job hiring process

Arts & Culture Today

Airport Mural Puts Passengers In The Clouds

The installation in an Amsterdam terminal lets travelers float through a series of billowing 3D digital shapes

Automotive Today

DevBot Is An Intelligent, Driverless, Electric Car

The unmanned test vehicle from RoboRace is a preview of upcoming AI race models

Fitness / Sport Today

Turn Any Wearable Into A Mental Health Tracker

Cognition Kit is a software platform that lets people track and better understand their cognitive states

INSIGHTS COVERAGE

Rio Olympics
Innovation Coverage From The Rio Games
READ NOW

Augmented / Virtual Reality Today

AR Ski Goggles Make Racing Down The Slopes Even More Immersive

Israeli startup RideOn weaves digital overlays into the thrill of skiing with an unconventional pair of protective eyewear

Advertising Today

Japan Wants To Make 2020 Olympic Medals From Recycled Electronic Waste

The Tokyo Games could showcase the first-ever gold, silver and bronze awards made from discarded phones and computers

Culture Today

This Small Town Has Become A Hide-and-Seek World Championship Destination

An old abandoned village in Northern Italy has become a massive playground for over one hundred competitive players

No search results found.