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Behind The Scenes Of Ralph Lauren’s Instagram Instructables

Behind The Scenes Of Ralph Lauren’s Instagram Instructables
Innovation

Polo's 'Survival Guide' videos were all made with an ordinary iPhone.

Sara Boboltz
  • 7 november 2013

Back in October, Ralph Lauren launched a video miniseries called ‘The Polo RL Survival Guide’ to show off its Fall collection through the eyes of a spirited, yet mysterious — as we never see his face — explorer type adventuring in the wilderness. The Polo enthusiast shows us how to properly pitch a tent, start a fire, cook a fresh-caught fish into a five-star campground meal, and pilot a weathered ex-military vehicle manually.

Remarkably, though, all nine videos were made with an iPhone. In partnership with chef Marcus Samuelsson and men’s curation site The Bureau of Trade, the creative team used only technology available on the smartphone, along with some clamps and a tripod.

Take a look at how they did it:

Ralph Lauren

 

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