Redesigned Alphabet Helps Bring The Arts To Underprivileged Children [Video]
Red Peak Branding turned to 45 artists and illustrators to create a custom typeface.
- 26 november 2013
The A to Z Project was created to rally the creative community around the belief that art education is transformational and should be available to all. A custom font was designed for Free Arts NYC, an organization that brings arts education to underserved children.
45 artists, designers and illustrators were asked to create a letter, number or symbol. The typeface serves as the foundation of the rebranding initiative with Red Peak Branding.
It is made up of playful and diverse artworks that represent the capacity of the arts to give life to an authentic, creative voice. The rebrand welcomes a fresh identity and renewed momentum to further impact the lives of underserved children and families throughout New York City. You can check out the story of the A to Z Project in the video below:
Images: Free Arts NYC