menu

Personal Action Figure Grabs Attention Better Than A Business Card [Video]

Personal Action Figure Grabs Attention Better Than A Business Card [Video]
Advertising

Photographer Jens Lennartsson created the small toy and packaged it in a box with details about his skills and work.

Leah Gonzalez
  • 27 november 2013

Swedish travel and lifestyle photographer Jens Lennartsson knows that to get noticed by art directors or agencies, you’ll need to make an “epic impression,” and epic was exactly what he was going for when he decided to create an action figure of himself packaged in a box featuring his skills, abilities, and, of course, his work.

Lennartsson worked with a few other creatives to create the GI Jens action figure, a smaller version of the photographer, complete with a camera in hand and shoulder bag over its tiny shoulder.

Jens-Lennartsson-selfie-action-figure-3
Jens-Lennartsson-selfie-action-figure-2

The action figure comes in a minimal cardboard box with the photographer’s name and the description, “The Amazing World Exploring Travel and Lifestyle Photographer.” The back of the box lists down the “included features” like “really good camera,” “able to fly,” and “loved by 9 out of 10 art directors.” It also features a note saying, ‘This is not the actual photographer but a totally awesome model of him.’ The photographer’s contact info are written below it.

Inside the box is a separate cardboard piece to secure the action figure and hold the folded portfolio which features select images from Lennartsson’s travel photography and commercial work.

According to his website, Lennartsson created the action figure because he wanted something that people would like to keep on their desks and show to others, and he also wanted a piece that reflected what his work is all about — ‘raw and natural lifestyle and travel photography, without too much gear and photoshop.’

The promotional video below shows the unboxing of the GI Jens action figure.

For more about the creation of the action figure, check out this behind-the-scenes video.

Jens Lennartsson

Source: DesignTAXI, ISO 1200

Images: Jens Lennartsson

Advertising
Trending

DIY Kit Lets You Build Your Own Wooden Bike, Boat Or Caravan

Design & Architecture
Culture Yesterday

Messaging Add-On Helps You Correct Your Friends’ Bad Grammar

An iMessage sticker pack will help you copyedit text messages

Automotive Yesterday

Mercedes-Benz Introduces A New Electric Mobility Brand

The separate entity aims to simplify the identification of Mercedes EV products to customers

Trending

Get PSFK's Related Report: Future of Automotive

See All
Mobile Yesterday

Tinder’s New Feature Makes Swiping A Group Effort

The dating app wants to democratize its gestural interaction by buying in to the social polling trend pervasive among millennials

Related Expert

Johnna Marcus

Digital Marketing

Syndicated Yesterday

Autonomous Garbage Drone Prevents Trash From Reaching Deep Ocean

The solar-powered WasteShark collects refuse closer to the source: the harbor

Automotive Yesterday

Aston Martin Reveals Its Own Luxury Powerboat

The sleek AM37 echoes styling elements from the British brand's sports cars

Advertising Yesterday

An Escort Website Fights Violence Against Sex Workers

The advocacy campaign from McCann aims uncover the human toll of the exploitative industry

PSFK LABS REPORT

Future Of Automotive
Scenarios Driving The Digital Transformation Of An Industry
NEW

PSFK Op-Ed september 27, 2016

Modern Workplace Culture: No More Fat Cats Or Kissing Ass

Samar Birwadker, CEO & Co-Founder of Good & Co, on designing shared organizational values to optimize employee happiness and success

PSFK Labs september 29, 2016

The 10 Steps To Discover, Hire, Develop Your Next Leader

PSFK's Future of Work report outlines key steps in the employee development path to empower next-gen leaders

Culture Yesterday

LIFE Magazine Relaunches In Pure VR

The general interest periodical, which ceased publication in 2000, has turned into a portal for virtual reality content

Mobile Yesterday

Reorder This Detox Drink With A Simple Text Message

Dirty Lemon is streamlining its communication by letting customers place orders, ask product questions and request help exclusively through chat

Op-Ed Yesterday

The Future Of The American Workforce Requires Unbundling College Education

President of JetBlue Technology Ventures: developing corporate education programs for non-traditional students

Retail Yesterday

Gilt’s Pop-Up House Is The Kind Of Store You’ll Want To Live In

The New York City townhouse plays host to the latest in retail inspiration, curation, and lifestyle activation (and some libations, too)

PSFK LABS REPORT

Future Of Work
Cultivating The Next Generation Of Leaders
NEW

Mobile Yesterday

Registering To Vote Is Now Just A Text Away

A new bot aims to mobilize underrepresented groups this election season through SMS and Facebook Messenger

Africa Yesterday

Virtual Reality Game Gives Lessons About Emergency Birth Care

LIFE is a serious tool that takes advantage of new technology to help save lives

Luxury Yesterday

Shoe Repair Has Moved Onto Your Phone

Cobbler Concierge is an on-demand service to get your footwear fixed online

No search results found.