Web Service Monitors People’s Social Media For Inappropriate Posts

Web Service Monitors People’s Social Media For Inappropriate Posts

Reputation-management service Persona checks social accounts to help keep your public-facing profile squeaky-clean.

Ryan Gerhardt
  • 27 november 2013

Social media is a great way to network and connect with people, but it also puts a lot of your personal information – good and bad – out in the open for anyone to see. Often times, the people you’re trying to network with – professionals, employers, etc. – see a side of you you’d rather they didn’t.

Persona is here to help.

A reputation-management tool, Persona tracks and scrubs users’ social media accounts for content that might be offensive or inappropriate. Persona will then send users alerts and updates, allowing them to delete or authorize the post as harmless.

Persona lets you identify and manage photos and content that could compromise your personal brand, so you can project an online image that reflects your best self.





On the whole, Persona serves two main functions: historical clean up and real-time monitoring. Historical clean up is Persona’s operation that scans your past content for anything that can be construed as inappropriate. Real-time monitoring, rather than a one-time-only sweep, constantly scans your profiles for new content that raises a flag. The top “red flags” for which users are alerted are profanity, drugs/alcohol, adult content, violence, and racism/sexism.




Upon scanning, Persona will send users an email or text alert when it identifies potentially offensive material. Users can then decide to approve flagged content or delete it from their profiles. Persona is built to be overly conservative, so users can add specific words to their “White List” if they don’t want to receive further alerts for that keyword. The same holds true if a friend adds inappropriate content to your profile.

Persona offers two plans. There is a free plan that monitors Facebook, Twitter, and Google+, providing real-time monitoring and unlimited scanning and deletion of text posts, comments, links, hashtags, and likes. There is also a paid plan – $19.99/year or $7.99/month – that includes all of the features of the free plan with the addition of image scanning and deletion (150 historical images and 50/month).

Persona is still in beta mode, but it could prove an effective tool – possibly for public figures/celebrities as well – for removing detrimental social content that could be inadvertently damaging your image.


Sources: Persona, Mashable

Images: Persona


Lyft Gives Free Rides To Those Who Have Had Too Much To Drink

Culture Today

Brand Engagement At The Gates Of The World’s Largest Open-Air Gallery

Tiger Beer and a neighborhood-minded nonprofit celebrate and promote New York's creative spirit by beautifying 100 security gates

Automotive Today

Bike-Share Program Helps Students Save Money And Get To Class On Time

Zipcar and Zagster are creating sponsored programs across 500 U.S. college campuses


Get PSFK's Related Report: Future of Automotive

See All
Technology Today

How Technology Can Save The World By Saving Time

PSFK attends the Social Good Summit 2016 to see how new tech is changing the world for the better

Advertising Today

Lancôme’s Newest Campaign Stars A Domestic Abuse Survivor

Rosie Batty is the new face of the Love Your Age series, and is using the platform to bring awareness to a prevalent and deadly problem

Related Expert

Tim Rodgers

Technology Remixologist

Travel Today

Marriott’s Gravity Room Installation Gives Travelers A New Perspective

The luxury hotel chain's #MGravityRoom invites visitors to snap and share pictures of its inverted set up

Fitness / Sport Today

Shoe-Worn Device Helps Kids Perfect Their Soccer Kick

A new wearable helps youth players improve their placement skills and technique

Gaming Today

Architecture Firm Turns Their Digital Portfolio Into An 8-Bit Game

Bjarke Ingels Group is exploring the possibilities of user interactivity in web design


Future Of Automotive
Scenarios Driving The Digital Transformation Of An Industry

PSFK Op-Ed Yesterday

Why Building Better Offices Is The Key To Employee Engagement

Interaction Designer and Audio-visual Technologist at ESI Design illustrates the value in creating environments filled with surprise and delight

PSFK Labs Today

Modern Workplace Culture: No More Fat Cats Or Kissing Ass

Samar Birwadker, CEO & Co-Founder of Good & Co, on designing shared organizational values to optimize employee happiness and success

Syndicated Yesterday

Banned Books Week Urges People To Seek Out Controversial Works

Joining the annual celebration of the right to read, US author Jessica Herthel called for 'more information, more voices' to protect diversity

Augmented & Virtual Reality Yesterday

Outdoor Camp Presented In 360° VR By X Games Gold Medalist

The video features campers riding BMX trails, zip lining through the woods, and performing big-air jumps

Travel Yesterday

Boeing Wants Passengers To Control Their In-Flight Experience Through Their Phones

The airline manufacturer is embracing automation through a new generation of mobile travel apps

Augmented / Virtual Reality Yesterday

VR Surgery Videos Offer Interactive Medical Education

Dutch startup MDLinking hopes to globalize communication between students and medical care professionals with virtual reality content

Culture Yesterday

Use Twitter To Learn A New Language

tDict is an app that uses the social media platform to help you search for words in local dialects


Future Of Work
Cultivating The Next Generation Of Leaders

Mobile Yesterday

This Startup Wants To Digitize The Loose Coins In Your Pocket

CoinOut is a new app that lets you save your extra change from cash transactions as electronic funds

Advertising Yesterday

McDonald’s Is Accepting Trash As Currency In Exchange For Burgers

An initiative in Stockholm is trying to keep streets clean while satisfying hunger

Culture Yesterday

Google Is Using Virtual Paper Airplanes To Bring People Closer Together

The tech giant released an app that lets people throw their good wishes out into the world on the International Day of Peace

No search results found.