Palo Alto-based company Nest has bought and designed a fire truck that will go around the country to promote the brand’s new product, Protect, a smoke and carbon monoxide alarm.
Protect is yet to be released in the market, but the bright blue fire truck will provide demonstrations on the product. The truck will also show fire safety videos and provide other related information. It will also have fun games and activities for kids to help educate them and create awareness about safety.
The company also partnered with cab booking service Uber to provide free rides in San Francisco just before Thanksgiving.
The truck will be touring various cities to promote the new Nest product. The company also partnered with home depots around the Bay Area to tour the truck through mid-December. The truck will also be at Airbnb, Twitter, Facebook, and other major tech company campuses.
The truck was customized with the help of Los Angeles-based car remodel company West Coast Customs, the group behind the TV show Pimp My Ride. The truck will also be featured on the show after it completes its tour.
The fire truck was presented in San Francisco at the GigaOm Roadmap conference.