One trend that has popped up this week has been the inclusion of neuro-feedback in mainstream ads, games, and toys. From a video game that transforms’ players focus into movements to a toy car that helps combat attention disorders through neural concentration, these projects are harnessing our brains’ data in ways that are no longer just limited to a science lab.
Check out the projects that have been featured on PSFK recently.
Developed by Personal Neuro Devices (PND), Neuronauts is an Android game that lets players race and direct the spaceships in the game using neurofeedback. The game makes use of Bluetooth-enabled MindWave Mobile headsets and is the first mobile multiplayer game to use neurofeedback.
Unveiled at the Human Sensing 2013 conference in Japan, Neurocam uses brainwave sensors and an iPhone camera to detect what the wearer is interested in and automatically records footage. The system consists of a headset that has a brainwave sensor and works with an iPhone app that determines the wearer’s level of interest when it comes to what the wearer is looking at.
In an ad campaign for the Corvette Stingray, the car brand, in collaboration with advertising agency Commonwealth and production agency B-Reel, came out with the ‘World’s First Reverse Test Drive’ video where five non-professional drivers were set up with biometric and EEG monitoring equipment. The equipment monitored the drivers’ minds and analyzed their minds’ reaction to driving a sports car.
Design Academy Eindhoven graduate Alejo Bernal created an illuminated toy car that can be controlled by the mind and gets brighter when the controller is able to focus their attention more. The toy car is designed to help people with ADHD learn how to overcome their condition and learn how to become more focused. The users wear an electroencephalography (EEG) headset that measures the wearer’s brain electrical activity and converts it into signals to control the car.