Twitter Harnesses Their Users As An Online Research Group
New service could mean less unexpected changes for regular Twitter users.
Twitter has tested more than a few variations of its mobile apps over the past week, most of which were launched among a small subset of users to get data and feedback. Instead of bombarding existing users with feature changes, the company made the decision to launch an online research group in the UK called #Birdsignals. This could mean collecting opinions more discreetly, and less chance of annoying the bulk of Twitter users with quick-fire iterations.
Users can sign up to take part but only selected people are accepted since Twitter is trying to assemble a spectrum of different kinds of users. The site requires you to link the service to your Twitter account and then submit a series of details — date of birth, gender and location — after which it is decided if you are part of a demographic that isn’t already covered. For those who don’t fit the bill, expect the message:
Your opinion is very important to us, but unfortunately we have had a strong response from people who share a similar profile to you… if this category opens again in the future we hope you remain interested in joining.
Apart from issuing polls and surveys, it also appears that there will be a user forum, although there are no details as to how that will work just yet. The only poll listed on the site is a short one related to Klout, which proves that it is still very early days for the research group.
Whether or not the fully-fledged version attracts the kind of insight the company is hoping for will determine whether this approach is adopted elsewhere around the world afterwards.