In an attempt to reinvent the wireless shopping experience, Verizon is introducing mega-stores that let shoppers test out their devices. To provide the ultimate level of customer service, Verizon partnered with digital agency AKAQ to educate customers about tech gadgets and help them establish direct dialogues with Verizon experts.
The store is partitioned into different zones, each targeting a specific group of clientele. People who are interested in gadgets that help monitor their sport activities can find everything they need in the “Get Fit” zone. Music-lovers will find an assortment of services and devices in the “Amplify It” zone. Other zones feature themes related to business, games, home monitoring and security.
Customers around Bloomington, Minnesota — which is home to Mall of America — will be the first to catch a glimpse of what all the fuss is about. Verizon has announced plans to install a second superstore in Chicago, and more will soon find their way in “high-traffic” cities. Additional services provided by these stores include same-day delivery and in-store pick-up for orders placed online.
Source and Images: Ad Age