Zady expands its presence with a physical location in NYC’s LaGuardia airport.
Zady, a shopping platform and lifestyle destination for conscious consumers who care about the origins of the items they purchase, opened their first-ever holiday pop-up retail shop at NYC’s Delta LaGuardia Airport yesterday. The pop-up store will be the company’s first attempt to develop its presence across new channels, with the ultimate aim of creating a brick-and-mortar location. It joins a terminal that is already home to some of NYC’s hottest chefs and restaurants including Andrew Carmellini, Jim Lahey, and Jason Denton.
The online brand only launched a few months ago on August 27th but has been growing quickly ever since. Tackling such a busy location as New York’s LaGuardia airport during its infancy is a bold move on the company’s part. Zady Co-Founder Maxine Bédat talked about her excitement in a press release:
We are excited to provide our customers with an opportunity to interact in-person with the beautiful products that make up Zady and to tell the story behind these brands in a new way.
Co-founder Soraya Darabi went on to add:
The Zady holiday pop-up is another way for us to reach our customers directly, creating a community of like-minded, conscious consumers who are looking for more out of the items they purchase.
Five percent of every sale from the Zady Holiday Pop-up will benefit their non-profit partner, The Bootstrap Project, which works to promote and retain centuries-old crafts and customs and bring sustainable economic development to communities around the world.
The store will be open seven days a week from 6am until the final departure time of the day, and will run from November 5th 2013 until January 4th 2014. It could even be a good enough reason to book yourself a long weekend trip to experience Zady’s holiday store.