All Organic Meal Substitute Challenges Popular Protein Powders
Ambro, an alternative to the new head-turning product Soylent, uses only real, natual food items.
So much to do and so little time – the plight of 21st century life. With more and more people struggling to find the time to fit even the most routine tasks into their day, a greater number of people are turning to meal replacements. Now, there’s a more natural option.
Ambro is a new liquid meal substitute targeting busy professionals that boasts ingredients including only real, organic food items. Positioned more as a “meal enhancement” than a true meal replacement, Ambro was inspired by the increasingly popular food replacement product Soylent. Claiming to contain all the key nutritional elements needed for a healthy diet, Soylent is an inexpensive, chemically based meal replacement.
Using Soylent as a model, Ambro was developed by a group of Finnish health and outdoors enthusiasts using “the same pieces of the puzzle from a different viewpoint,” says Ambro co-founder Simo Suoheimo. In an attempt to be as complete a nutritional source as possible, Ambro contains whey protein, quinoa, whole grain rice, organic nuts, raw cocoa, Finnish berries and more. Putting nutrition and purity ahead of taste, the mixture contains no artificial flavoring, preservatives, or colors.
While Soylent is a relatively inexpensive meal replacement system, Ambro is not. However, with so many people looking for healthier options, Ambro could find a market with health-conscious consumers unable to cook three square meals a day. Ambro is set to begin shipping worldwide in January 2014.