Iris Amsterdam designed a set of bottles filled with water sourced directly from the city’s waterways.
Celebrating the 400th anniversary of its canal district, the city of Amsterdam has issued a unique souvenir: a bottle of bonafide canal water.
The canals were dug 1613, during the Dutch Golden Age, as a response to the rapid growth of the city. In 2010, the district became a UNESCO Heritage site.
Now, for €50 tourists and city-dwellers alike can own a commemorative bottle of canal water, taken from the most famous waterways in the city – the Prinsengracht, Keizersgracht, Herengracht and Singel canals. Each bottle has a story of the canal on the back label, as well as QR code for real canal enthusiasts, who want to see exactly where the water was drawn from.
The Amsterdam Canal Aqua was conceived by the Amsterdam outpost of global marketing agency Iris.