To promote the film’s release, ‘Ron Burgundy Scotch’ is being created.
Scotchy Scotch Scotch. Anyone who has seen Anchorman: The Legend of Ron Burgundy knows that the title character played by Will Ferrell loves his Scotch. Now, to promote the release of Anchorman 2, Burgundy is receiving his very own blend.
Coinciding with the December 18th release of Anchorman 2: The Legend Continues, a Scotch blend named “Great Odin’s Raven Special Reserve” (in reference to a famous Burgundy catchphrase) is being offered in honor of the film. Promoted through Drink Supermarket and imported by Riviera Imports, Great Odin’s Raven is a 60 percent malt and 40 percent grain blend Scotch available for retail.
While an ingenious promotion to ramp up anticipation for the film, the special Scotch release is hardly an isolated incident in the campaign of Anchorman 2. Earlier this fall, Ben & Jerry’s offered Scotchy Scotch Scotch butterscotch ice cream to promote the film, while more recently Ferrell could be seen taking over an entire news broadcast in North Dakota as Burgundy.
For a character that is notorious for sipping his favorite golden nectar between takes, creating a Scotch label to promote Anchorman 2 would seem to be a no-brainer. Hitting the big screen later this month, Anchorman 2: The Legend Continues aims to build on the tremendous success seen by the 2004 original.
Sources: Huffington Post