GIF Music Video Animates The Characters Of NYC [Video]

GIF Music Video Animates The Characters Of NYC [Video]

A vintage 3D camera, its work processed digitally, provided the inspiration for a vertigo-inducing video.

Rachel Pincus
  • 11 december 2013

Stereoscopic 3D GIFs had their heyday on Tumblr a few years ago. Most used a technique that simulated the distance between our eyes by photographing objects from two (or a few) slightly different angles. Ultimately, they were a little hard to take seriously, in part because many of them, with only two or three frames, looked a little twitchy, having been taken with traditional 2D cameras. Fortunately, a certain vintage piece of innovative photography equipment – a Nimslo, one of the first 3D cameras to hit the market in the 80s – fell into the lap of photographer Josh Ethan Johnson, leading him to embark upon photographic people-finding journeys around NYC. Though it’s hard to find facilities that will print photos in this unusual format, there are a growing number that will render them as GIFs, and thus Johnson’s online portfolio was born, giving the viewer a taste of what it’s like to be present with everyone from Fashion Week models to those ladies who collect cans and bottles from the garbage.

Then New York indie-dance band Estate found Johnson, and aside from using him for several of their album covers, this amazing video, a collaboration with Tokyo band Liquid Pegasus, was born. “Tendency” is a dreamy, hazy dance track, and the fact that the Nimslo captures multiple frames at once – just from slightly different angles – makes the people, a compilation of Johnson’s street and Fashion Week work, throb out of the screen at just the right tempo. The slight variations in exposure between the frames create a shimmering effect. View this impressive combination of sound and visuals below.

Josh Ethan Johnson

Sources: Gawker Dodge & Burn, Snap3D

Photo: Josh Ethan Johnson


Fitness Advocate: Paving The Future of Workouts With Audio

Fitness & Sport
Brand Development Today

Swipe Left On A Dating World Built To Keep You Single And Disconnected

Hinge's VP of Marketing Karen Fein tells us about the service's daring ditch of the swiping culture that's designed to attract advertising revenue, not meaningful connections

Arts & Culture Today

Marvel Comic Tells The Story Of A Heroic Syrian Mother

Madaya Mom is the true tale of a family trapped inside a town for over a year


Get PSFK's Related Report: Future of Automotive

See All
Retail Today

Brooklyn Cafe Lets Customers Pay By The Hour, Not By The Cup

Glasshour is an establishment that provides free coffee and pastries and charges for the time guests spend there

Technology Today

Electric Spoon Changes The Way Food Tastes

The Taste Buddy is being developed to manipulate your taste buds and make everything more delicious

Related Expert

Jonathan Balck

Advertising Veteran

Travel Today

Bike Path In Poland Can Glow For 20 Years Using Solar Power

Cyclists can follow the shimmering blue lanes for better safety each time they ride

Technology Today

Open-Source Toolkit Lets Communities Build Their Own Street Furniture

The Wikiblock database contains 30 blueprints of different neighborhood fixtures including benches, bus stops, and kiosks

Food Today

Tiny Pub Only Has Space For Three People

Make Time For It is a small London pop-up bar that encourages conversation without the distraction of technology


Future Of Automotive
Scenarios Driving The Digital Transformation Of An Industry

PSFK Op-Ed october 20, 2016

Wearable Tech Expert: Designing Technology To Empower Connection To Ourselves

Billie Whitehouse, Founder of Wearable Experiments, shares her new vision for the quantified self

PSFK Labs october 21, 2016

PSFK Picks: Top 5 Performance-Enhancing Wearables

Our new report looks at innovations pioneering the future of performance through intelligent activewear and predictive analytics

Work Today

Community Builder: How to Hack Slack

Claire Wasserman, Founder of Ladies Get Paid, describes how she's using an internal team communication tool to build a network of thousands

Advertising Today

This Beer Was Brewed Just For Scotch Drinkers

Highland Park Scotch Whisky & Sixpoint Brewery have teamed up to create two limited-edition pairings for New York City boilermakers

Mobile Today

Let An AI Librarian Help Sort Your Digital Bookmarks

A new app uses machine learning to help organize your virtual life

Mobile Today

Pizza Hut Tattoo Lets You Place An Order From Your Body

The latest gimmick from the fast-food chain is a tattoo-like sticker that lets customers get delivery with a simple tap on their arm

Travel Today

Reinvented Bicycle Inspired By Supercar Design

The yellow bike based on a Lamborghini has sharp edges and an aluminum alloy frame

Health Today

Health Platform Gives Perspective On Your Weekly Habits

Gyroscope is a new wellness app that works by amalgamating data about your life into beautifully designed visuals

Beauty Today

Korean Beauty Brand Uses VR To Let Customers Pick Their Ingredients

Innisfree created a unique experience for its Shanghai Disneyland customers with a virtual reality trip to select what goes into their purchase

Arts & Culture Today

3D-Printed Creations Resemble Floating Paper Outlines

Japanese design firm Nendo's exhibition features works that look like sheets of material being folded, torn, and crumpled

No search results found.