The car company’s age-long history is condensed to a 28-page graphic novel.
What better way to illustrate the history of the German engineered power car Audi than to publish a children’s book with red, black and white comic-like artworks? As part of the It Couldn’t Be Done campaign, Venables Bell & Parners commissioned Ty Mattson of Mattson Creative to compile a 28-page storybook to celebrate Audi’s success over the years, and share the inspirational story behind the brand with its loyal customers.
“It Couldn’t Be Done: An Audi Story” features Dr. Suess-like verses and matching illustrations. The theme of the book is to prove to dreamers that nothing “cannot be done.” It doesn’t matter if “there are thousands to prophesy failure,” as long as you are willing to commit yourself to the struggle, then success is within your grasp. VB&P hopes that spirit of ICBD continues to be a driving force for Audi, and believes the best place to rally this spirit is within the internal organization the company’s employees.
Make some time for a quick story-telling and check out how innovation coined a world-class brand.
Here is a little more background about the company, check out the “It Couldn’t Be Done” commercial below.