menu

Audi Designs The Ultimate Leather Arm Chair

Audi Designs The Ultimate Leather Arm Chair
Design

The automaker aimed to improve comfort of the iconic furniture piece adopting the theme of 'lightness'.

Dave Pinter, PSFK
  • 2 december 2013

Walter de Silva, Head of Volkswagen Group Design is a busy man. His job of overseeing design studios of more than half a dozen different car brands ranging from Bugatti to Škoda qualifies him to know something about making the most of a relaxing moment. As it turns out, that was the motivation for him to undertake the design of a more comfortable arm chair.

In the picture of a chair, I see order and discipline – an armchair, on the other hand, suggests precisely the relaxation that I’m longing for at the end of a long day of work.

Der Sessel ?Luft?

Having access to a large chunk of the world’s top design talent, de Silva selected the secretly located Audi Concept Design Studio in Munich to assist him with the project. Based on initial sketches from de Silva, staff designers began creating mockups and prototypes to refine the design. The goal was to transform the traditionally hulking piece of furniture into a sleek and lightweight modern version without sacrificing user comfort. Audi’s expertise in using materials, specifically aluminum, for weight savings was the reason de Silva chose them for the collaboration.

luft_armchair_poltrona_frau_audi_walter_de_silva_06

luft_armchair_poltrona_frau_audi_walter_de_silva_05

Der Sessel ?Luft?

The result is an arm chair called “Luft” (German for “air”). The main feature is a thin aluminum structural element that acts like the chassis of the chair, to which upholstered components are attached. It functions in a similar way to the structural frame of a car. In profile, the aluminum element highlights the contour of the backrest connecting to the base. This helps make the seat appear to hover in mid air.

luft_armchair_poltrona_frau_audi_walter_de_silva_08

The Luft armchair is being produced by Italian leather company Poltrona Frau using both handcraft and high-tech production techniques. The choice of Poltrona Frau wasn’t one removed from the automotive world either, the company has a tradition of supplying and producing leather and components for automakers like Ferrari, Bugatti and BMW.

Check out this video (in Italian) which shows the path from sketch to finished product:

luft_armchair_poltrona_frau_audi_walter_de_silva_07
luft_armchair_poltrona_frau_audi_walter_de_silva_09
luft_armchair_poltrona_frau_audi_walter_de_silva_10
luft_armchair_poltrona_frau_audi_walter_de_silva_11

Der Sessel ?Luft?

Audi

 

Design
Trending

Lancôme's Newest Campaign Stars A Domestic Abuse Survivor

Advertising
Arts & Culture Today

Mischievous Drone Will Drop Paint-Filled Balloons On Targets Of Your Choosing

A German photography team developed the flying device to accurately deliver a payload wherever needed

Retail Today

Snapchat Reveals A Striking Pair Of Video-Recording Sunglasses

Spectacles make memories from your perspective and transfer them to the app

Trending

Get PSFK's Related Report: Future of Automotive

See All
Fashion Today

100 Backpacks Made For The World’s Top Influencers

Heineken and TUMI have collaborated on a unique custom NYC-inspired bag

Financial Services Today

This Peer-To-Peer Insurance Company Is Powered By Bots

Lemonade is a new product designed to lighten the paperwork and provide instant, helpful service when needed

Related Expert

Ara Katz

fashion ecommerce

Design Today

Concept Artists And Scientists Form Partnership To Visualize The Future

The collaboration hopes to liberate ideas and innovations trapped in notebooks

Automotive Today

Uber Could Be Bringing Vertical Takeoff Transport To Your City

The ridesharing app is looking into the development of nimble aircraft for urban environments

Arts & Culture Yesterday

Small Urban Pavilions Create A Nature Refuge In East London

These relaxing micro shelters provide a haven amidst chaotic city environments

PSFK LABS REPORT

Future Of Automotive
Scenarios Driving The Digital Transformation Of An Industry
NEW

PSFK Op-Ed september 23, 2016

Productivity Expert: The Magic Of The Five-Hour Workday

Stephan Aarstol, Founder of Tower Paddle Boards, explains why the modern notion of office hours needs to evolve

PSFK Labs Today

New Mentorship Ecosystems Benefit All Levels Of An Organization

PSFK’s Future of Work report explores how technology is being leveraged to support cross-team communication

Travel Yesterday

Travel Laundry Pouch Washes Your Clothes Wherever You Are

The Scrubba Wash Bag helps anyone wash their clothes easily and quickly with just a little water and soap

Social Media Yesterday

Swipe Up To Register To Vote On Snapchat

The social platform has partnered with TurboVote to help young people easily enroll in less than one minute

Children Yesterday

Battle Card Game Promotes Childhood Vaccinations

An Australian doctor has developed a playful way to inform parents about immunization and entertain kids

Fitness / Sport Yesterday

Oakley And Intel’s Sunglasses Give You A Built-In Personal Trainer Wherever You Go

The sunglasses/earbuds hybrid tracks your performance and lets you know how well your workouts are going

PSFK LABS REPORT

Future Of Work
Cultivating The Next Generation Of Leaders
NEW

Design & Architecture Yesterday

Watch The World’s Tallest Building Become An LED Display

Burj Khalifa gives a backstage look at how the transformation came to be

Travel Yesterday

Boeing Wants To Make Your Flight Better With Cloud And Star Projections

The manufacturer is trying to patent a projection system that would allow them to project images onto a plane's interior surfaces

Latin America Yesterday

Colombians Teach Dance To Fund Students’ Education

Chocó to Dance is a platform that shows you how to replicate popular Latin dances to help create scholarships for local students

No search results found.