Beyoncé Launches Surprise Album With No PR Hype

Beyoncé Launches Surprise Album With No PR Hype

The reigning pop star has ditched the media circus in favor of speaking directly to her fans.

Rachel Pincus
  • 13 december 2013

Beyoncé has managed to achieve something that few artists can pull off in this day and age: she released a surprise album. BEYONCÉ, which can be yours for just $15.99, is a sprawling collection of 14 new songs and 17 music videos, some of which were directed by Beyoncé herself.  The reaction was huge on social media, and many people paid the full price right off the bat. The physical album will be available packaged as a CD and DVD in time for the holidays, but it was definitely iTunes, a platform that has been losing steam as of late, that was the beneficiary of this non-campaign.

Very little of the new album had leaked previously except for a “Grown Woman,” which appeared in a Pepsi ad, and “Standing on the Sun,” which was the backdrop for her H&M campaign. Some of the hawk-eyed press saw her on unconfirmed video shoots, but no other information was circulated. Her bold decision to pass on the PR circus that would ensure around the hype of a new album release, appears to have come from a desire to communicate directly with her fans. A teaser posted on Beyoncé’s Instagram – after the actual release, of course – is one of the few promotional moves.

“I didn’t want to release my music the way I’ve done it,” she stated in her press release. “There’s so much that gets between the music, the artist and the fans. I felt like I didn’t want anybody to give the message when my record is coming out. I just want this to come out when it’s ready and from me to my fans.” The press thinks it’s a success: “With her latest work, Beyonce proved she wanted the work to speak for itself — a luxury rarely afforded to an act of her caliber,” wrote Gerrick D. Kennedy at the LA Times.

The individual tracks won’t be sold online for the time being – Beyoncé has expressed her wishes to have it heard as a full album.

You can watch 30-second snippets of every video on the album on Beyonce’s YouTube page, and check out “Yoncé” below featuring supermodel Chanel Iman.


Sources: Factmag, Press Release, GawkerLA TimesInstagram


Transformable Table Maximizes Utility In Small Spaces

Design & Architecture
Syndicated Yesterday

How Fashion Became All About Fonts

Why a new wave of designs have put typography front and center on your clothing

Retail Yesterday

GM And Audi Are Experimenting With Car Rentals In SF

The automakers are trying something new to capture the segment of urban dwellers who don't want to own a car


Get PSFK's Related Report: Future of Automotive

See All
Travel Yesterday

This Vertical Forest Hotel Will Improve The Air Around It

An architectural firm is creating a lush mountain lodging in China with so much greenery that it will actually clean the atmosphere

Related Expert

Juliana Rotich

Development, Social Good, Technology

Europe Yesterday

This Company Believes Insects Can Provide Biofuel To Power Our Future

A Polish group is testing out a new factory concept that can provide a source of renewable energy, and even serve space missions

Technology Yesterday

Music Venue Caters To Virtual Reality Events

Boiler Room has launched the first VR hub for content creators to capture special footage for the masses

Gaming & Play Yesterday

Automated Chessboard Lets You Play Against Anyone In The World

Square Off is an AI-powered board that can move the pieces on its own


Future Of Automotive
Scenarios Driving The Digital Transformation Of An Industry

PSFK Op-Ed october 25, 2016

Marketing Experts: Millennials And The Power Of Cool

'Good Is The New Cool' Authors Afdhel Aziz and Bobby Jones share their 7 principles for branding with a social impact

PSFK Labs october 25, 2016

The Keys For Exceptional Performance On And Off The Field

PSFK Labs' new report highlights five important insights for businesses to perform better than the competition

Technology Yesterday

Contraband Recorder Helps Those In Need Capture Captive Conversations

Designer Marianna Mezhibovkaya created the device to help prison inmates capture crucial evidence of abuse

Advertising Yesterday

A Compelling Brand Purpose Is Never Born In The Boardroom

Strategist and Designer Anna-Rae Morris shares why she believes all brands exist for a reason, and how Snapchat has upended our behavior

Retail Yesterday

Creative Leadership Expert: Experiencing A Seismic Shift From Brand Loyalty To Interface Loyalty

Marc Shillum, founder of Chief Creative Office, explains why product designers must rethink the way they capture consumer attention

Fitness & Sport Yesterday

Editorial Roundtable: The Xs And Os Of Performance-Enhanced Sports

WHOOP, ShotTracker, Rithmio, PlaySight, STYR Labs, EverybodyFights and Lift / Next Level Floats explain that we're only at the iceberg's tip of performance enhancement

Technology Yesterday

Microsoft’s New E-Paper Sticky Note Runs On Ambient Light

Researchers have developed the first e-ink display powered entirely by office bulbs

Sustainability Yesterday

Modern Home Created Entirely Out Of Modular Shipping Crates

A project in Ecuador used the ubiquitous material to design a spacious and industrial-chic house

Retail Yesterday

Retail Concept Offers Food Hall Inspired Space For Online Brands

The store will offer a lower cost way for internet entrepreneurs to try physical retailing

No search results found.