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Foursquare Exec On Why Location Is The New Cookie [PSFK SF 2013]

Foursquare Exec On Why Location Is The New Cookie [PSFK SF 2013]

Brian Williamson explains the future of the service and how it's offering location-specific retail offers to users.

Caroline Bottger

Senior Brand Partner, Brian Williamson, spoke at PSFK’s launch event for our Future of Retail Report in San Francisco about the forward trajectory of Foursquare and the strides it is making to offer location-specific retail offers to its users. Reaching people at the right place and right time are obviously key, Williamson said, but Foursquare empowers retailers to add another another element into the marketing mix:

We talked about getting the right message in front of the right person at the right time. Now you’re adding the right place.

Foursquare has recently garnered buzz about how it’s using this new location based offering to rebuild its service. Watch this video, kindly sponsored by Revel Systems, of Williamson’s talk about the developments at the company:

Video kindly sponsored by Revel Systems. Learn more about PSFK’s Future of Retail report here.

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