“Today, humanity faces a stark choice: save the planet and ditch capitalism, or save capitalism and ditch the planet.”
– Fawzi Ibrahim
“Buy Nothing Day“ fell on Black Friday (November 29th) in the US, and November 30th in other parts of the world. It’s a simple concept – take a step back from the consumer craze that grips people across the world, and reflect on what is truly important in life. COMMON is an idea that builds on this global movement and offers consumers a clever way to “participate” in Buy Nothing Day with their Buy One Get None (BOGNO) program.
This collaborative community of creative and business professionals are dedicated to a sustainable future in which people don’t continue to try and sate the insatiable hunger of our global economy. Instead, they want you to believe that it’s possible what you buy, what you wear, what you eat, what you drive, where you play and how you work can all make a difference, or at the very least – actually matter.
BOGNO’s two-day “sale” was a place for people to gather together and prove that they weren’t part of the Black Friday madness. It’s also a powerful example of how doing nothing at all can sometimes be the most effective way to make a difference.