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Zappos Strategy Manager On Using Every Channel As A Place To Help [PSFK SF 2013]

Zappos Strategy Manager On Using Every Channel As A Place To Help [PSFK SF 2013]

Zappos Labs' product strategy manager spoke about how channels in the path to purchase can be used for communication with customers.

Caroline Bottger

Carrie Whitehead, product strategy and user experience manager at Zappos Labs, spoke at PSFK’s launch event for our Future of Retail Report about how channels in the path to purchase can be used for communication with customers, not just branded messaging. She said,

We try to see every touch point with the customer as an opportunity to help.

See the video of her talk below. Learn more about PSFK’s Future of Retail report here.

Video kindly sponsored by Revel Systems.

Zappos Labs.

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