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Christmas Carol Transformed Into A Real-Life Price Index [Video]

Christmas Carol Transformed Into A Real-Life Price Index [Video]
culture

Banking firm gets into the festive spirit by using a play on the12 gifts of Christmas to deliver their CPI report.

Lara Piras
  • 5 december 2013

Each year for 30 years, PNC Bank releases their Consumer Price Index report and this year the firm is doing things a little differently in aid of celebrating their 30th Anniversary.

They have created the ‘Christmas Price Index;’ a whole new website asking their customers to work a little to reveal the all-important details. The purpose of the report is to visualize economic trends and estimate what it would cost to buy the gifts from the classic ‘12 Days Of Christmas’ carol.

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Created by agencies Deutsch NY and MediaMonks, the site asks visitors to create and customise their own ‘maids-a-milking’ and ‘lords-a-leaping’ by choosing from different colourways for each part of the product. Only when the design is complete the price increase or decrease is then revealed. You then have the chance to enter your designs into the competition and win your very own real-life toy. Every day for 12 days starting on December 2nd PNC are choosing 24 gifts that will be 3D printed using a MakerBot 3D printer and delivered straight to your home.

It’s interesting to see that such a straight-laced company also has the ability to get involved with tongue-in-cheek campaigns which will only increase their number of customers and ensure the ones already signed up are there for the long run.

Watch the video to find out more:

Images: FastCo Create

Sources: PNC Bank, FastCo Create

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