menu

Why Authenticity In Design Matters

Why Authenticity In Design Matters
Advertising

Original design needs to be available at a broader price point to stave off knockoff sales.

Dave Pinter, PSFK
  • 18 december 2013

Taking place during 2013 Design Miami/ was a panel discussion hosted by Design Within Reach and Be Original Americas on the topic of “Why Should I Care About Original Design?”

"Why Should I Care About Original Design?" Panel

Caroline Baumann, Director of the Smithsonian’s Cooper-Hewitt, National Design Museum moderated and raised questions ranging from ‘What happens when a product get to the market that someone else already created?’ to ‘Is there still an information gap with consumers about design?’ The talk got to the heart of the important business relationship between what designer’s create and the role companies have in respecting their ideas. Consumers need clearer information about why selecting products designed with quality in mind is an investment and benefits a broader industry. We’ve selected the highlight quotes from each of the speakers:

"Why Should I Care About Original Design?" Panel

Mark Simmons, Vice President of Marketing, Design Within Reach

On diagnosing the cause of knockoff culture:

I think there are some obvious incorrect things that are done that are easy to label that are knockoffs. And I think there it is often easy to sort out because it’s the intention. What is the intention of what they were doing? If the intention was to capitalize on someone else’s work and intellectual efforts, then it is a pure knockoff and it’s not authentic.

There’s other cases that are in between, I think you just have to go back to what was their inspiration. What were they trying to do and try to understand it that way. There is a lot of mixing up and matching up right now in all of culture and the creative arts right now.

 

"Why Should I Care About Original Design?" Panel

Paolo Cravedi, Managing Director of Alessi USA

Responding to what a company should do if they unknowingly bring a product to market that is someone else’s idea:

Things can happen, everything is not transparent. Designer’s work sometimes in a bubble, inspiration comes, and they cannot know everything that is going on in the market. You have to be honest, there has to be a level of intellectual honesty I think that informs everything the company does.

 

"Why Should I Care About Original Design?" Panel

Giulio Cappellini, Art Director of Cappellini

On how to foster original design today:

For a company like Cappellini, the most important thing is to be contemporary and to be contemporary means always to work on innovation. It means to work with new materials and now production systems and why not try to design products that are more affordable. This is for me the most important thing because the quality and originality of design is not only just about the shape, but is to give a sort of guarantee to the end consumer.

 

"Why Should I Care About Original Design?" Panel

Odile Hainaut, Co-Founder of WantedDesign

On why stories add value to products:

I think for us what is exciting is to bring present people that you don’t see too much. We encourage them to not just present their product, but say what is original about their product. So, what is the origin of this product. It’s great when you have the story behind the product relating to a specific country and the techniques they are using to keep the traditional craft or material use specific to their country.

I think it is our role as well to bring people who come from different parts of the world and to show there is original design coming from all around the world which is locally made and totally linked to the origins of the designs.

The discussion was held at the Miami Design District location of the new Design Within Reach showroom by architects Sayigh+Duman.

"Why Should I Care About Original Design?" Panel

"Why Should I Care About Original Design?" Panel

"Why Should I Care About Original Design?" Panel

"Why Should I Care About Original Design?" Panel

"Why Should I Care About Original Design?" Panel

"Why Should I Care About Original Design?" Panel

"Why Should I Care About Original Design?" Panel

"Why Should I Care About Original Design?" Panel

"Why Should I Care About Original Design?" Panel

Design Within Reach // Be Original Americas

Advertising
Trending

Lyft Gives Free Rides To Those Who Have Had Too Much To Drink

Advertising
Syndicated Yesterday

Banned Books Week Urges People To Seek Out Controversial Works

Joining the annual celebration of the right to read, US author Jessica Herthel called for 'more information, more voices' to protect diversity

Augmented & Virtual Reality Yesterday

Outdoor Camp Presented In 360° VR By X Games Gold Medalist

The video features campers riding BMX trails, zip lining through the woods, and performing big-air jumps

Trending

Get PSFK's Related Report: Future of Work

See All
Travel Yesterday

Boeing Wants Passengers To Control Their In-Flight Experience Through Their Phones

The airline manufacturer is embracing automation through a new generation of mobile travel apps

Augmented / Virtual Reality Yesterday

VR Surgery Videos Offer Interactive Medical Education

Dutch startup MDLinking hopes to globalize communication between students and medical care professionals with virtual reality content

Related Expert

Ethan McCarty

Tech Comm Disruptor

Culture Yesterday

Use Twitter To Learn A New Language

tDict is an app that uses the social media platform to help you search for words in local dialects

Mobile Yesterday

This Startup Wants To Digitize The Loose Coins In Your Pocket

CoinOut is a new app that lets you save your extra change from cash transactions as electronic funds

Advertising Yesterday

McDonald’s Is Accepting Trash As Currency In Exchange For Burgers

An initiative in Stockholm is trying to keep streets clean while satisfying hunger

PSFK LABS REPORT

Future Of Automotive
Scenarios Driving The Digital Transformation Of An Industry
NEW

PSFK Op-Ed september 23, 2016

Productivity Expert: The Magic Of The Five-Hour Workday

Stephan Aarstol, Founder of Tower Paddle Boards, explains why the modern notion of office hours needs to evolve

PSFK Labs september 22, 2016

The Future Of Work: Why Innovation Is Every Employee’s Job

PSFK Labs sits down with management at Johnson & Johnson to learn how the company comes up with their next ‘big idea’

Culture Yesterday

Google Is Using Virtual Paper Airplanes To Bring People Closer Together

The tech giant released an app that lets people throw their good wishes out into the world on the International Day of Peace

Advertising Yesterday

Get Paid For Traveling In San Francisco After Rush Hour

BART Perks rewards commuters who take early or late trains by giving them extra points to trade for money

Culture Yesterday

Artist Designs Covers For Books That Don’t Exist

Published by the fictional 'Specious Books,' the subversive works facilitate a conversation regarding the artistic integrity of graphic designers

Work Yesterday

Editorial Roundtable: The Arrival Of The People-First Workplace

Managed By Q, Soma, Workbar, Primary, AltSchool and thinkPARALLAX enumerate the reasons why companies need an employee-embracing workforce in order to exist

Food Yesterday

Bringing Food Innovation To America’s Crowded Milk Market

a2 Milk's Blake Waltrip, Chief Executive of the USA region, discusses how the distributor plans on bringing the popular drink for the dairy-sensitive to the States

PSFK LABS REPORT

Future Of Work
Cultivating The Next Generation Of Leaders
NEW

Financial Services Yesterday

Device Makes Digital Currency Feel Tangible

The concept gadget wants you to experience the highs and lows of spending money

Design & Architecture Yesterday

Why Building Better Offices Is The Key To Employee Engagement

Interaction Designer and Audio-visual Technologist at ESI Design illustrates the value in creating environments filled with surprise and delight

Augmented / Virtual Reality Yesterday

NBC Is Planning To Stream The Presidential Debates In Virtual Reality

Partnering with AltspaceVR, the broadcaster offers another way for Americans to engage with the election season

No search results found.