Why Authenticity In Design Matters

Why Authenticity In Design Matters

Original design needs to be available at a broader price point to stave off knockoff sales.

Dave Pinter, PSFK
  • 18 december 2013

Taking place during 2013 Design Miami/ was a panel discussion hosted by Design Within Reach and Be Original Americas on the topic of “Why Should I Care About Original Design?”

"Why Should I Care About Original Design?" Panel

Caroline Baumann, Director of the Smithsonian’s Cooper-Hewitt, National Design Museum moderated and raised questions ranging from ‘What happens when a product get to the market that someone else already created?’ to ‘Is there still an information gap with consumers about design?’ The talk got to the heart of the important business relationship between what designer’s create and the role companies have in respecting their ideas. Consumers need clearer information about why selecting products designed with quality in mind is an investment and benefits a broader industry. We’ve selected the highlight quotes from each of the speakers:

"Why Should I Care About Original Design?" Panel

Mark Simmons, Vice President of Marketing, Design Within Reach

On diagnosing the cause of knockoff culture:

I think there are some obvious incorrect things that are done that are easy to label that are knockoffs. And I think there it is often easy to sort out because it’s the intention. What is the intention of what they were doing? If the intention was to capitalize on someone else’s work and intellectual efforts, then it is a pure knockoff and it’s not authentic.

There’s other cases that are in between, I think you just have to go back to what was their inspiration. What were they trying to do and try to understand it that way. There is a lot of mixing up and matching up right now in all of culture and the creative arts right now.


"Why Should I Care About Original Design?" Panel

Paolo Cravedi, Managing Director of Alessi USA

Responding to what a company should do if they unknowingly bring a product to market that is someone else’s idea:

Things can happen, everything is not transparent. Designer’s work sometimes in a bubble, inspiration comes, and they cannot know everything that is going on in the market. You have to be honest, there has to be a level of intellectual honesty I think that informs everything the company does.


"Why Should I Care About Original Design?" Panel

Giulio Cappellini, Art Director of Cappellini

On how to foster original design today:

For a company like Cappellini, the most important thing is to be contemporary and to be contemporary means always to work on innovation. It means to work with new materials and now production systems and why not try to design products that are more affordable. This is for me the most important thing because the quality and originality of design is not only just about the shape, but is to give a sort of guarantee to the end consumer.


"Why Should I Care About Original Design?" Panel

Odile Hainaut, Co-Founder of WantedDesign

On why stories add value to products:

I think for us what is exciting is to bring present people that you don’t see too much. We encourage them to not just present their product, but say what is original about their product. So, what is the origin of this product. It’s great when you have the story behind the product relating to a specific country and the techniques they are using to keep the traditional craft or material use specific to their country.

I think it is our role as well to bring people who come from different parts of the world and to show there is original design coming from all around the world which is locally made and totally linked to the origins of the designs.

The discussion was held at the Miami Design District location of the new Design Within Reach showroom by architects Sayigh+Duman.

"Why Should I Care About Original Design?" Panel

"Why Should I Care About Original Design?" Panel

"Why Should I Care About Original Design?" Panel

"Why Should I Care About Original Design?" Panel

"Why Should I Care About Original Design?" Panel

"Why Should I Care About Original Design?" Panel

"Why Should I Care About Original Design?" Panel

"Why Should I Care About Original Design?" Panel

"Why Should I Care About Original Design?" Panel

Design Within Reach // Be Original Americas


IKEA Is Letting Kids Design Its New Line Of Toys

Travel Today

30-Year-Old Photographs Used As Travel Guides

A new photo series revolves around tracing the origins of images from the past

Technology Today

Album Turns Into Something New Each Time It’s Streamed

Bill Baird's new album explores the relationship between time and music through a website crafted by design team, One Pixel Wide


Get PSFK's Related Report: Future of Work

See All
Health Today

VR App Prescribed For Pain Relief

A pharmacy chain in Sweden is stepping away from tradition to develop a happy place for the pain-afflicted

Retail Today

Banks Are Coming Together To Create A New Payment Network That Rivals Venmo

A number of financial institutions are collaborating to make a new person-to-person monetary system called Zelle for their customers

Related Expert

Eddie Rehfeldt

Innovation into Impact

Media & Publishing Today

Pocket Camera Aims To Facilitate The Struggles Of Live Streams

The Mevo helps resolve the complexities of streaming video with an intuitive setup and smart editing controls

Food Today

Startup Believes Traceability Will Help Disrupt The Multivitamin Industry

Ritual is a daily supplement for women that traces every ingredient back to its source

Food Today

Photo Series Brutally Murders Some Of Your Favorite Fast Food

The portraits by artist duo Ilka & Franz do away with mealtime regulars in a way that is both beautiful and humorous


Future Of Automotive
Scenarios Driving The Digital Transformation Of An Industry

PSFK Op-Ed Yesterday

Creative Leadership Expert: Experiencing A Seismic Shift From Brand Loyalty To Interface Loyalty

Marc Shillum, founder of Chief Creative Office, explains why product designers must rethink the way they capture consumer attention

PSFK Labs october 25, 2016

The Keys For Exceptional Performance On And Off The Field

PSFK Labs' new report highlights five important insights for businesses to perform better than the competition

Mobile Today

Coffeemaker Teaches You How To Make The Perfect Cup

The device comes with an accompanying app that guides novices and experts alike through the brewing process

Op-Ed Today

General Electric: Lighting’s Impact On Sleep Is More Than The Off Switch

Jeff Patton, General Manager of Connected Home Products at GE Lighting, uncovers how lighting technologies can affect our sleep cycles

Brand Development Today

The Story Behind How LYNK & CO Created A Car Brand From Scratch

Head of Design Andreas Nilsson describes which values were most influential in determining the identity and design direction of the new auto company

Travel Today

Architect’s Design Presents A Radically New Approach For New York’s Penn Station

The firm of Vishaan Chakrabarti has envisioned a bright community and travel hub in the heart of the city

Fitness & Sport Today

Editorial Roundtable: Building An All-Encompassing Performance Suite

WHOOP, ShotTracker, Rithmio, PlaySight, STYR Labs, EverybodyFights and Lift / Next Level Floats on the partnership opportunities available in health and fitness

Gaming & Play Today

Fantasy Game Responds To Each Player’s Emotions

The card battling venture measures responses through a Bluetooth clip to adjust the experience accordingly

Luxury Today

Carry A Map Of NYC On A Handbag

The bag from Bottega Veneta has been designed exclusively for Bergdorf Goodman to celebrate New York City

Technology Today

Roaming Robots Crawl Around Your Body To Do Small Jobs As You Go About Your Day

A new concept wearable developed by researchers at MIT and Stanford are fully functional bots that live on your clothing

No search results found.