Digital-Only Museum Has No Actual Art

Digital-Only Museum Has No Actual Art

Could this small museum in an obscure Romanian town be the future of viewing art?

Rachel Pincus
  • 23 december 2013

A new museum has brought art, culture and state-of-the-art architecture to Pecica in Romania, a town previously mostly known as an archaeological site and for its bread-baking. Surrounded by the Mures Floodplain National Park, its green roof and cathedral-like structure are designed to more than replace the ‘slice of nature’ that the construction disrupted.

The Digital Museum, as it is called, is truly able to show Pecica’s residents the world in a small space of just 1,345 square feet; it relies not on the precarious and expensive placement of actual art objects, but on 3D digital projections and touch screens. Designed by Romanian architect Claudiu Ionescu, it features every modern sustainable building feature, such as photovoltaic cells. Even more impressively, it was completed in just five months, at a cost of €120,000 (approx. US$160,500).


The shape of the building is based on the Brancusi sculpture The Seal or Miracle, and the direction of the seal’s curious head, combined with the building’s north-south orientation, allows it to act as a sun dial.

“The building rises naturally from the ground through golden spirals (the Fibonacci spirals) and crystallizes in a shape that, just like its muse, tries to set itself free from ‘the past burdens,’ striving to rise high,” wrote Ionescu about his project. “Its shape offers the visitor a feeling of aspiration, an aspiration not only of the building, but of life itself.”


The green roof can also be enjoyed by guests, to which it offers a 360 degree view of the surrounding park. The sloping shape also makes it easy for the building to recycle rainwater, and to resist the region’s frequent earthquakes. The 60 mountain bikes inside are paired up with screens that, in addition to the art, allow visitors to explore local bike trails.

In an homage to the town’s history, it even features a 250 year-old bread-baking oven. See all of its remarkable angles below.

Claudiu Ionescu

Sources: Archdaily, Gizmag

Images: Bogdan Iorgovan


Why The Apple Watch Is Taking Foot In The Restaurant Industry

Travel Today

Delta Lets Flyers Track Their Luggage From The Airplane To The Airport

The airline's new app allows customers to see exactly where their baggage is throughout their journey

Food Today

Chef Turns Invasive Species Into Delicious Sushi

Creator Bun Lai is adapting strange new ingredients for his menu, which responds to the ecological impact of overabundant creatures in the local environment


Get PSFK's Related Report: Innovation Debrief: Boston

See All
Gaming & Play Today

Build Your Own Subway System In This Minimalist Game

Mini Metro lets you design your own fully functional transit network, simulating the flow of urban commuters with pared-down visuals

Work Today

Keyboard Designed To Help Women Use More Assertive Language

The device is a commentary on gender roles in the workplace, and features easy access to "power verbs" that help reinforce a habit of being direct in writing

Related Expert

Michelle Phan

cosmetics, e-commerce, online retail, beauty, lifestyle, fashion

Arts & Culture Today

Spanish Artist Dreams Up What Animals Would Look Like In Modern Clothing

Yago Partal's portraits depict the fantasized style preferences of creatures worldwide, from an Arctic wolf to a zebra

Fitness & Sport Today

New Data Technologies Make Hyper-Personalized Training A Reality

The Sports Debrief from PSFK Labs looks at how analytics tools are being developed to optimize human performance across all industries

Technology Today

IBM Watson Helps Grammy-Winning Producer Craft An EP

The computer system's data technology generated musical scores for Alex Da Kid's first solo project


Future Of Automotive
Scenarios Driving The Digital Transformation Of An Industry

PSFK Op-Ed Yesterday

General Electric: Lighting’s Impact On Sleep Is More Than The Off Switch

Jeff Patton, General Manager of Connected Home Products at GE Lighting, uncovers how lighting technologies can affect our sleep cycles

PSFK Labs october 25, 2016

The Keys For Exceptional Performance On And Off The Field

PSFK Labs' new report highlights five important insights for businesses to perform better than the competition

Travel Yesterday

30-Year-Old Photographs Used As Travel Guides

A new photo series revolves around tracing the origins of images from the past

Children Yesterday

IKEA Is Letting Kids Design Its New Line Of Toys

The products are taken from fanciful drawings that showcase the imagination of those who use it most

Technology Yesterday

Album Turns Into Something New Each Time It’s Streamed

Bill Baird's new album explores the relationship between time and music through a website crafted by design team, One Pixel Wide

Health Yesterday

VR App Prescribed For Pain Relief

A pharmacy chain in Sweden is stepping away from tradition to develop a happy place for the pain-afflicted

Retail Yesterday

Banks Are Coming Together To Create A New Payment Network That Rivals Venmo

A number of financial institutions are collaborating to make a new person-to-person monetary system called Zelle for their customers

Media & Publishing Yesterday

Pocket Camera Aims To Facilitate The Struggles Of Live Streams

The Mevo helps resolve the complexities of streaming video with an intuitive setup and smart editing controls

Health Yesterday

Startup Believes Traceability Will Help Disrupt The Multivitamin Industry

Ritual is a daily supplement for women that traces every ingredient back to its source

Arts & Culture Yesterday

Photo Series Brutally Murders Some Of Your Favorite Fast Food

The portraits by artist duo Ilka & Franz do away with mealtime regulars in a way that is both beautiful and humorous

No search results found.