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Live Play Allows The Audience To Shop From Their Seats

eBay presented a shoppable play to inspire shoppers to buy gifts for family and friends.

Leah Gonzalez
Leah Gonzalez on December 3, 2013. @leahgonz

Last weekend eBay presented a shoppable pantomime that aimed to make finding the perfect gifts fun, festive, and entertaining.

Held at the Charing Cross Theatre in London, the play was titled “Cinderella: An Inspirational Fair-Retail” and told the classic story of Cinderella with a little techie twist. Each attendee had their own tablet where product images and details were displayed in real-time during the play.

The classic Cinderella characters were part of the play and each represented a member of the family. The audience was guided by the Fairy Godmother to help find the perfect gifts for the characters.

There were two performances held on November 29th and 30th. Proceeds of the play were donated to the Laura Crane Youth Cancer Trust.

Renown actor and patron of the trust, Stephen Fry, said,

I am so proud to support the Laura Crane Youth Cancer Trust and all that they do for young people, their families and friends through trying and upsetting times.  I am delighted that eBay have selected to support the fight against cancer in young people through this innovative, interactive pantomime.

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