Rob Gonzalez and Jonathan Quainton of design studio Sawdust used Scotch tape and acrylic paint to create a typeface called Flow, a kind of 3D typography that takes the folds and shadows of the Scotch tape to its advantage.
The artists smeared paint on the tape, formed the various letters, and then edited out the adhesive. The resulting font letters appear like they’re floating off the page.
In a post on It’s Nice That, the duo revealed that they created the project simply to play and have fun.
Ideas can often be rejected by the commercial world so it’s a shame if they never see the light of day. We’re not against creating studio projects that are based on our own personal explorations, in fact we champion that philosophy.
Sawdust is based in London and specialize in custom typography, image-making, and identity, as well as art direction across the music, arts and culture, fashion, corporate and advertising sectors.
Source: It’s Nice That