Reporters Without Borders instigates a fight for the freedom of information.
The ultimate Christmas gift would be a lift on censorship around the world; but until that day comes, journalists and political bloggers want to denounce the violation on the freedom of information through a new campaign called “Great People.”
Made possible by the collaboration of Reporters Without Borders and the agency BETC, this ironic spectacle reveals a different side of the world’s political leaders, and how their acts of kindness appear to be genuine and virtuous.
The main purpose of this campaign is to depict what the world of news would look like if independent journalism ceased to exist. More than likely, we would have a one-sided story, and a blindfold over our eyes.
Christophe Deloire, the General Secretary of Reporters Without Borders, shaded:
We chose the end of year celebrations to make the general public aware of the importance of defending the freedom to inform and to be informed. In many places in the world, like Syria, Mali and Russia the dangers which the news providers expose themselves to are intensifying.
Starting December 21st, the campaign will be broadcasted on French television, and for those of you in other areas of the world, a YouYube version will be up moments after it goes live – stayed tuned.