The Guardian Creates Hyper-Local Newspaper For A Single Coffee Shop [Pics]
Stories curated to fit the clientele but also still contain top stories.
Localized search is an important part of finding what you want near where you live, which is one reason why Google places more emphasis on local businesses in their search results. In a similar, but much more extreme vein, the Guardian teamed up with Newspaper Club to launch a newspaper that is specific to just one coffee shop in London. They call it an “algorithmic newspaper,” but it also goes by the more customer-friendly option of the “Long Good Read.”
Newspaper Club co-founder Tom Taylor recently explained the concept in more detail for Gizmodo:
We wrote some software to extract all the recent articles from the Guardian’s API. It selects the meaty, long form stuff and runs analytics against it (website traffic, comments, Tweets, likes, etc.) to find the most interesting articles.
An editor selects from those, and quickly assembles a newspaper. It’s all laid it out with our semi-automated software in under an hour, then sent to print (about 500 copies) and delivered to the Guardian’s coffee shop in Shoreditch for anyone to read over their cappuccino.
The coverage is still international and includes many of the paper’s normal stories, the difference is that it’s been trimmed and cut for the specific interests of a local reading audience. While it’s still “rough around the edges,” it might not be long before paper’s are completely personalized.
Source, images: Gizmodo