Egotistical statements. Offbeat style that they claim is ‘hip’ and ‘edgy’ as opposed to just strange. Unlimited confidence. If you’ve ever worked at a typical advertising or marketing agency, chances are at least one of the previous statements could apply to your creative director. If you haven’t, odds are you’d just as easily attribute these descriptions to Kanye West.
A humorous new website created by Concept Farm, kanyevscreative.com challenges visitors to flip through a series of quotes while attempting to guess whether they were said by West or a creative director.
John Gellos, Concept Farm’s partner and creative director ironically enough, describes the site as resulting from West’s outlandish interview on Jimmy Kimmel Live!
In a meeting the next day, much like the rest of the world, we were talking about it, and one of the creatives in the meeting was talking about the ‘creative genius’ quote when his partner jumped in and said: ‘I had a creative director who used to say stuff like that all the time’ . . . The light bulb went off and all of us in the room got really excited — the rest of the meeting was spent writing down quotes and having a ton of laughs because when you’ve been in the business long enough, you hear all kinds of crazy stuff.
A fun and lighthearted way to comment on the arrogance and pomposity that can sometimes be found in the industry, see if you can correctly guess who said “I’m too busy writing history to read it,” or “I don’t have to explain anything to you!”
The site also allows you to submit your own outlandish quotes you’ve heard from West and creative directors alike. You can check the site out here.