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Krug Lets Drinkers Listen To Their Fizzing Bubbles

Krug Lets Drinkers Listen To Their Fizzing Bubbles

Krug has created a device that amplifies the symphony of popping in a glass of their Grand Cuvée.

Kristen Nozell

With the holiday season underway and revelers preparing to break out the bubbly, French champagne house Krug has launched a collectible gift set that allows users to encounter the bubbles using a sense that is typically neglected in the imbibing experience: hearing. The unique Krug Shell was conceived by French designer Ionna Vautrin and allows Krug drinkers to literally put a glass to their ear, to listen to the sound of bubbles popping.


The device is constructed from Limoges porcelain and intentionally mimics a seashell, as Vautrin was inspired by the nostalgia one feels when putting a shell to one’s ear, along with the acoustic capabilities of the form. It can be purchased as part of the Vautrin-designed Krug Sounds Set gift box, which also includes a bottle of the Krug Grande Cuvée and two Riedel champagne flutes, which the Shell fits perfectly. The gift set is available for $300.

The designer shares her inspiration and aspects of the project’s development in the clip below:


Source: Luxury Launches

Images: Krug Sounds

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