menu

LEGO Computer Combines Old And New Apple Technologies [Video]

LEGO Computer Combines Old And New Apple Technologies [Video]
Design

Timelapse video shows the brand's evolution go full circle

Ross Brooks
  • 10 december 2013

Jason Kinsella and Charlotte Bakken are both advertising professionals working in Oslo, Norway, who wanted to recreate a design classic with a modern twist. Their project is testament to how a brand can come full circle from its inception, to its present state. They applied this principle to Apple, and used a healthy dose of LEGO to demonstrate the brand’s evolution.

Kinsella and Bakken (both big fans of LEGO) recreated a scale model of the 1984 classic, Apple Macintosh. Then with a few simple adjustments to the design, they were able to incorporate the Apple iPad into the design. The result is a super cool looking place to dock your iPad, read the newspaper, or watch a film.

Check out the video of their process below.

Jason Kinsella / Charlotte Bakken

+#design
+Apple
+Design
+Europe
+technology
+USA
Trending

Experience The News In Virtual Reality

Arts & Culture
PSFK MEMBERSHIP


JOIN RETAIL INTELLIGENCE PLATFORM
Get access to retail reports and 20,000 retail insights


LEARN MORE

TREND REPORT


FORECAST 2020
The Consumer Roles That Will Shape Our Future
 

DOWNLOAD NOW

No search results found.