Agency F/Nazca (Saatchi & Saatchi Brasil) created an acrylic poster that features detachable parts that you can snap out to construct a non-working replica of the classic Leica rangefinder.
The DIY kit was created as a promotion for the official Leica store in Sao Paulo, Brazil and was created to celebrate the 100th anniversary of the creation of the first Leica camera. The kit was delivered to an exclusive mailing.
Marcelo Ribeiro, a designer working at the agency, posted a video showing the assembly process of the replica camera.
Check out the video below.
Images: Marcelo Ribeiro