The group staged a photoshoot at the furniture company’s Brooklyn store to create IQEA, an alternative and more inclusive catalog.
To align with the country’s anti-gay laws, the IKEA in Russia removed a story about a gay couple from its recent monthly catalog.
The removal of the feature didn’t sit well with LGBT groups, one of which staged a protest by doing a photoshoot in IKEA’s Brooklyn store to come up with IQEA, an alternative and more inclusive catalog.
The group also promoted a book about LGBT Russians titled Gay Propaganda: Russian Love Stories.
IKEA prints millions of copies of its monthly catalog which is released in most countries that the company operates in. The December issue of the furniture giant’s catalog was supposed to feature Dorset-based couple Clara and Kirsty and their IKEA home furnishings. For the Russian edition, the article was reportedly changed to keep with the country’s gay propaganda laws.
A spokesperson for the company told a Swedish newspaper,
We have two guiding principles in the communication we distribute from IKEA. The first is home interior design. The second is following the law.
The article about Clara and Kirsty was replaced with one about a designer living in China.