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Life-Sized iPhone Critiques Society’s Obsession [Video]

Somehow, seeing people touch real versions of iOS 6 design elements makes them seem more ridiculous.

Rachel Pincus
Rachel Pincus on December 10, 2013.

Before Apple came out with iOS 7 for its mobile devices, the company and its Senior Vice President of Design Jony Ive took aim at eliminating skeuomorphism, the tendency to imitate the textures, functionality and limitations of actual-world items – such as a felt pool table in the Game Center or the “cheesy” wood grain in iBooks. The inertia (both from processing speeds and clunky animations) was streamlined out and the resulting new OS, oddly, is more touchable than the original designs that so aspired to approachability. A group of British animation students at Kingston University, however, found the recently discarded designs irresistible, and crafted a huge mock-iPhone with moving “onscreen” parts from paper, plywood and fiberboard. The animated result, in the words of Fast Company, creates a “cognitive dissonance by mirroring iOS through its real-world cues.”

Here the designs are seen from an unexpected angle (literally – the animations are manipulated from the side instead of controlled by what would be a giant finger). The human presence is strong in the shakiness and imperfection of the animation, and the speedy indifference with which pages are turned and panes opened and closed makes it, in the words of Doug Hindson, one of the three designers, “a subtle commentary on the mundane cycle of the digital day-to-day.” Check out the finished product, a short film called “Skew,” below:

Kingston University

Image: Fast Company
Sources: Fast Company, the Verge, Cult of Mac

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