NYC Partners With Online Marketplace To Turn The Subway Into An Underground Mall

Pop-up spaces in the New York Subway offer a unique opportunity for small businesses.

Ross Brooks
Ross Brooks on December 10, 2013. @greenidealism

Storefront, an online marketplace that connects artists, designers, and brands with retail space, plans to expand on the hundreds of listings it already has around New York City. Through a special partnership with the New York Metropolitan Transportation Authority (MTA), it will soon be able to offer unique retail space for rent right inside the New York City Subway.


The online marketplace’s locations can be rented by the day, week or month, which includes booths at markets and events, space inside established retail stores, and now the New York Subway. “Our partnership with Storefront reflects MTA’s commitment to pushing the bounds of vibrancy in the subway,” says David Bosch, MTA Director of Leasing and Acquisitions.


Storefront’s partnership with MTA will add 10 locations to their roster, six of which are already available to view at their website. Those with the means to secure one of the retail spaces, regardless for how long, will likely reap the rewards. “MTA retail spaces bring a unique foot traffic advantage to the Storefront platform,” says Erik Eliason, CEO and co-founder of Storefront. “I call it the eyeball factor. After all, foot traffic is a necessity for retailer success, and we aim to set our vendors up for profitability.”


Images: Storefrontdaystar297

TOPICS: Retail, Web & Technology
Ross Brooks

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Ross is a freelance writer who specializes in topics about the environment, architecture, art, design and creative tech. He is passionate about making a difference with his writing, whether that’s to encourage social change, promote a great idea, or just share a little bit of beauty with the world. You can also find his work on Inhabitat and