Ad Agency Asks Clients To Pay What They Wish

Ad Agency Asks Clients To Pay What They Wish

An alternative pricing model is created for a variety of design services.

Ross Brooks
  • 2 december 2013

Interactive agency 8k has decided to offer their new and existing clients the chance to pay as much, or as little, as they want for various design services. The Pay What You Want (PWYW) model has been applied by restaurants such as One World Everybody Eats, game distributors like Valve, and software developers Adblock in the past. Now, the agency wants to see how much value customers really place on the various services on offer.

8k made the move because they were curious to see how customers value their work without having to beat around the bush or deal with any pressure from a predetermined price list; they also appreciate the freedom and like unconventional solutions. There are eight rules for customers to keep in mind, some of which include having to explain why you paid what you paid, and the fact that the company can choose whether or not to take your project in the first place.


Not every one of 8k’s services is available as part of the PWYW model, but you can get logo design, naming, business card design, letterhead design, slogans, and sales offer letters. That’s a fairly significant list when you take into consideration the fact you could pay as little as $1 for each of them – provided you justify the price of course.


Pay What You Want


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