Playstation Turns Players’ In-Game Actions Into Trailers [Video]

Create your own trailer for Killzone Shadown Fall on PS4.

Ross Brooks
Ross Brooks on December 19, 2013. @greenidealism

In an effort to promote the PS4′s new Share Function, Sony PlayStation has given players the ability to create their own trailers for Killzone Shadow Fall. Videos are made with an accompanying web app, that can also be used to include your greatest in-game achievements before unleashing the completed product on the world.


The app, which was created by production company The Famous Group in collaboration with BBH New York, can be accessed with a Facebook login. After that, gamers can select their most epic moments of gameplay, and pull everything together using a drag-and-drop video editing tool to remix the content and submit the trailer for consideration. If the trailer gets approved, you’re then free to share the trailer with friends and the gaming community on Facebook and Twitter.

Even though the main aim is to promote the new share button on the PS4, there are sure to be some great trailers that come out of the mix as well.

Make sure to get to work on your own trailer, and check out the official trailer for Killzone Shadow Fall in the meantime:


Sony PlayStation

Source: CreativityOnline | Images: Sony PlayStation

TOPICS: Advertising, Branding & Marketing, Web & Technology
Ross Brooks

Recent Articles By Ross Brooks RSS

Ross is a freelance writer who specializes in topics about the environment, architecture, art, design and creative tech. He is passionate about making a difference with his writing, whether that’s to encourage social change, promote a great idea, or just share a little bit of beauty with the world. You can also find his work on Inhabitat and