PSFK’s Top Five Stories of the Week

Sketched-out three-dimensional furniture, pay-what-you-wish advertising, and an app that helps you not snooze.

Each week we bring you the most popular and interesting posts of the past five days. Here is the current selection to give you topics to explore and share over the weekend.

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Japanese Artist Crafts Furniture That Looks Like Sketches

It’s not the kids who’ve been flattened to 2D photographs of themselves, it’s the chairs that have been realized as three-dimensional models. These fully functional pieces of furniture, a 2013 thesis project called “Rough Sketch Products” realized by Tokyo University of the Arts student Daigo Fukawa, look like they leapt straight from a napkin – or even someone’s mind – into the three-dimensional world. Though we can’t say how comfortable the seats are (they appear to be made out of wire), the effect is both visually stunning and humorous.

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Unexpected Brand/Product Mashups Demonstrate People’s Trust in Logos

Russian designer Ilya Kalimulin has imagined unusual products that trusted brands could be making that would completely change the opinion people had of those companies. He placed the trademark colors of M&Ms onto bullets and created a cigarette box with Lipton Tea branding. It is a bizarre and curious project and commentary on the pervasive, and recognizable nature of branding.

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Anti-Snoozing Game Turns Waking Up Into a Competition

In an effort to curtail the distinctly Nordic phenomenon of snoozing in near-perpetual darkness, Philips collaborated with Swedish creative agency Deportivo to develop Unsnooze – The Game, an iOS app that would turn waking up into a competitive game. Users set the alarm as they normally would, and are pitted against other players who set their alarm for the same time. Those who turn off the alarm first win, and of course, if you snooze, you lose.

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Wearable Camera Allows Pets to Post Their Own Instagrams

Premium dog and cat food brand Nature’s Recipe has launched a digital campaign that allows pet owners to bring their dogs or cats into the world of digital photo sharing through a lightweight camera fastened onto their collar. The pics can be edited and shared via digital scrapbooks on the campaign site, and further shared through standard social media channels using the campaign hashtag #RecipeforMoments.

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Ad Agency Asks Clients to Pay What They Wish

Poland-based interactive agency 8k has decided to offer their new and existing clients the chance to pay as much, or as little, as they want for various design services.  There are eight rules for customers to keep in mind, some of which include having to explain why you paid what you paid, and the fact that the company can choose whether or not to take your project in the first place.

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