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PSFK’s Top Five Stories of the Week

PSFK’s Top Five Stories of the Week
Advertising

Sketched-out three-dimensional furniture, pay-what-you-wish advertising, and an app that helps you not snooze.

Rachel Pincus
  • 24 december 2013

Each week we bring you the most popular and interesting posts of the past five days. Here is the current selection to give you topics to explore and share over the weekend.

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Japanese Artist Crafts Furniture That Looks Like Sketches

It’s not the kids who’ve been flattened to 2D photographs of themselves, it’s the chairs that have been realized as three-dimensional models. These fully functional pieces of furniture, a 2013 thesis project called “Rough Sketch Products” realized by Tokyo University of the Arts student Daigo Fukawa, look like they leapt straight from a napkin – or even someone’s mind – into the three-dimensional world. Though we can’t say how comfortable the seats are (they appear to be made out of wire), the effect is both visually stunning and humorous.

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Unexpected Brand/Product Mashups Demonstrate People’s Trust in Logos

Russian designer Ilya Kalimulin has imagined unusual products that trusted brands could be making that would completely change the opinion people had of those companies. He placed the trademark colors of M&Ms onto bullets and created a cigarette box with Lipton Tea branding. It is a bizarre and curious project and commentary on the pervasive, and recognizable nature of branding.

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Anti-Snoozing Game Turns Waking Up Into a Competition

In an effort to curtail the distinctly Nordic phenomenon of snoozing in near-perpetual darkness, Philips collaborated with Swedish creative agency Deportivo to develop Unsnooze – The Game, an iOS app that would turn waking up into a competitive game. Users set the alarm as they normally would, and are pitted against other players who set their alarm for the same time. Those who turn off the alarm first win, and of course, if you snooze, you lose.

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Wearable Camera Allows Pets to Post Their Own Instagrams

Premium dog and cat food brand Nature’s Recipe has launched a digital campaign that allows pet owners to bring their dogs or cats into the world of digital photo sharing through a lightweight camera fastened onto their collar. The pics can be edited and shared via digital scrapbooks on the campaign site, and further shared through standard social media channels using the campaign hashtag #RecipeforMoments.

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Ad Agency Asks Clients to Pay What They Wish

Poland-based interactive agency 8k has decided to offer their new and existing clients the chance to pay as much, or as little, as they want for various design services.  There are eight rules for customers to keep in mind, some of which include having to explain why you paid what you paid, and the fact that the company can choose whether or not to take your project in the first place.

Trending

Machine Printer Uses Coffee Drips To Create Intricate Portraits

Arts & Culture
Technology december 2, 2016

Why Nest Doesn't Get The Holidays

PSFK founder reacts to the damaging effects of poor email marketing

Children december 2, 2016

Robots Could Be Joining Dubai’s Police Force In 2017

The real-life RoboCops can salute, shake hands and collect traffic fines

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Travel december 2, 2016

Parka Hides And Charges Portable Devices

Bolt is a jacket that lets people carry and charge their various electronics without the need for an outlet

Food december 2, 2016

Yelp's New 'Yelfie' Feature Lets Diners Take Selfies

The update is designed to encourage people to attach a selfie when they share their experiences

Design & Architecture december 2, 2016

Build Your Own Savory Cheese Advent Calendar

A British food blogger has created a guide to building a different kind of holiday surprise

Fitness & Sport december 2, 2016

Floating Gym Concept In Paris Is Powered By Your Workout

The proposed design from Carlo Ratti Associati lets passengers ride a stationary bike as they travel through Paris along the Seine River

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Future Of Retail 2017
Transformation Strategies For Customer-First Business
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PSFK Op-Ed december 1, 2016

Communications Officer: What This Holiday Season Means For Millennial Shoppers

Dallas Lawrence of the Rubicon Project shares why holiday cheer is all about likes, views and retweets

PSFK Labs december 1, 2016

Retail Spotlight: Home Depot Reimagines How Employees Conduct Tasks

The home improvement retailer puts the customer first by initiating local fulfillment centers and simplifying freight-to-shelf inventory management

Syndicated december 2, 2016

What Does The Future Of Android Look Like In A World With The Pixel?

Google’s decision to make its own phone might have looked like a blow to the likes of Samsung but the reality is much more interesting

Retail december 2, 2016

Customer Service Expert: Why Offline Retail Has Better Data Than Online Retail

Healey Cypher, Founder and CEO of Oak Labs, shares why we should be thinking about the physical store as an e-commerce site

Fashion december 2, 2016

Alexander McQueen Designs A 3D-Printed Umbrella

3D-printed fashion arrives in time for the winter season

Work december 2, 2016

Why Training Associates To Be Advocates Is Key To Retail Success

In our Future of Retail 2017 report, PSFK Labs discusses strategies to prioritize customer service, which begins with associate advocates

Media & Publishing december 2, 2016

Netflix Creates Binge Candle To Celebrate A New Season Of Gilmore Girls

The streaming service developed a special layered candle that creates candle with episode-specific smells

PSFK LABS REPORT

Future Of Work
Cultivating The Next Generation Of Leaders
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Arts & Culture december 2, 2016

Interactive Film Tells A Story About Living With Cancer

A moving song written by a father of a cancer patient comes alive in a 3D environment

Automotive december 2, 2016

Audi And LEGO Exhibit Autonomous Vehicle Installation

The installation at Design Miami explores the 25th hour, which represents bonus productive work or play time

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