If Ticketmaster is still the most recognizable and widely used brand in ticketing (ahead of TicketFly, Eventbrite and Brown Paper Tickets), then why does it still use a design “as old as the cassette tape,” and why hasn’t it taken an interest in making their designs more collectible in the age of ephemeral digital tickets? Young designer Matthew Lew has found no particular reasons for this other than complacency and ingrained thinking. His project re-envisions the information design of the tickets and makes them more secure in an era of increasing digital competition and ever-craftier scalpers. Best of all, he followed his project all the way through to its physical execution, proving that the project would be easy for a large company like Ticketmaster to execute at little cost.
Concert tickets, Lew observes, seem to want to fit in the card pockets of a wallet, but they’re currently too wide; his design remedies this by shrinking the ticket down to the size of a business card, removing superfluous information, and adding a counterfeit-proof hologram. “If my €2,40 (Euro) metro ticket has a hologram, there should not be any reason why my $50 ticket is without one,” he wrote. Making his design extra-special are the portraits of the performers that decorate each ticket. “It gives the ticket a human touch because people are attracted to faces, not coded numbers. It makes each ticket more distinct from each other. Could you imagine if paper money didn’t have a portrait on it?” With paper tickets likely to be in circulation for some time yet, it’s time to make their designs as distinctive as currency we handle every day. See the photos below for information on his choices and printing process.