menu

Website Lets Users Inflict The Damage Of Smoking On The Human Body

Website Lets Users Inflict The Damage Of Smoking On The Human Body
Advertising

Finnish interactive site offers a fresh anti-smoking approach.

Rachel Pincus
  • 13 december 2013

A website commissioned this fall by the Cancer Society of Finland allows you to bestow the unsightly and deadly effects of tobacco smoke on a male or female human body. Designed by creative agency 358 of Helsinki, “Tobacco Body,” which is available in several different languages, differs from the black lung photos you were shown in school by focusing on the holistic effects of smoking, even if they’re less life-threatening. You may not be dying of cancer right now because you smoke, but sexual impotence or acne are issues that are very real to young people who are at risk of smoking.

It’s not clear, however, how the site will be used educationally. As a commenter on MediaBistro’s Ads of the World pointed out, it’s unlikely that young people will go to the site on their own accord. And despite being promoted as “for the iPad age,” and presumably an iPad-equipped classroom the site isn’t actually engineered for mobile browsers and seems not to display text on them. Some have also questioned the power of imagery in general, with researchers at Stirling University in the UK finding that graphic labels on cigarette packs did little for current smokers. They did, however, discourage non-smokers for starting.

Still, this interactive exhibit should be noted for its explanations and easy-to-engage with design. Perhaps all it needs is a social media campaign to get kids noticing it.

Tobacco Body // Cancer Society of Finland

Image: Ads of the World
Sources: Ads of the World, BBC, Digital Journal, New York Daily News

Advertising
Trending

Japanese Face Wash Creates A Perfect Rose Every Time

Arts & Culture
Mobile Today

Get A Better Idea Of How You Are Wasting Your Time

The TouchTime app is trying to revolutionize personal task management by providing detailed insight on how to be more efficient

Culture Today

London Telephone Box Repurposed As A Tiny Mobile Repair Shop

Tools and supplies to replace broken screens or damage are neatly stowed away in these micro-workrooms

Trending

Get PSFK's Latest Report: Future of Retail: Technology Primer

See All
Design Today

Conceptual Sportswear Created Out Of Futuristic Condom Material

A Dutch fashion designer is experimenting with new methods and fabrics to make high performance clothing

PURPLELIST EXPERTS

Lynn Casey

Branding, Digital Marketing, Media Relations

Syndicated Today

Would You Wear Wool Shoes To Save The Environment?

As demand for wool shoes grows, a number of US footwear brands are heading directly to the source: the sheep pastures of New Zealand

Sustainability Today

Self-Healing Material Is Fashioned Out Of Squid Teeth

Penn State researchers have devised a new textile that uses organic proteins

Arts & Culture Today

Search Engine Turns Your Own Drawings Into Photos

This image-matching software accepts hand-made sketches instead of keywords

PSFK LABS REPORT

Future Of Work
Cultivating The Next Generation Of Leaders
NEW

PSFK Op-Ed august 23, 2016

Modern Workplace Culture: No More Fat Cats Or Kissing Ass

Samar Birwadker, CEO & Co-Founder of Good & Co, on designing shared organizational values to optimize employee happiness and success

PSFK Labs Yesterday

PSFK’s Workplace Vision: How The Nurturing Of Seeds Will Come To Define The Onboarding Process

Our Future of Work vision is a service that allows companies to assemble and deliver welcome packets that are uniquely focused on the concept of growth

Arts & Culture Today

Illustrator Interprets The Experiences Of Blind Travelers

Artist Alby Letoy creates drawings of poignant travel memories for the visually impaired

Advertising Today

Clickbait Titles Used For The Good Of Charity

An agency devised an unlikely campaign that uses clickbait as a positive force to drive awareness to nonprofit initiatives

Advertising Today

The Best In Eye-Catching Olympics Campaigns

PSFK rounds out the Rio Games with our picks for the best advertising moments off the field

Work Today

Editorial Roundtable: The Arrival Of The People-First Workplace

Managed By Q, Soma, Workbar, Primary and thinkPARALLAX enumerate the reasons why companies need an employee-embracing workforce in order to exist

Arts & Culture Today

Transforming Light Waves Into A New Art Form

An artist uses glass treated with layers of metallic coatings to create a unique installation called lightpaintings

INSIGHTS COVERAGE

Rio Olympics
Innovation Coverage From The Rio Games
READ NOW

Design Today

This Windbreaker Lets You Explore The Outdoors While Charging Your Phone

The apparel includes solar panels that allow the wearer to stay connected through the power of renewable energy

Asia Today

The Goal Of This Game Is To Not Get Laid Off From Your Job

A hit mobile app has you working really, really hard to not get fired as you climb the corporate ladder

Advertising Today

Movie Critic Bot Guides Viewers Through Festival Offerings

The Toronto International Film Festival has created a Facebook Messenger chatbot to help attendants curate their schedule

No search results found.