menu

How Athlete IPO’s Will Change The Face Of Sports Management

How Athlete IPO’s Will Change The Face Of Sports Management
culture

Fantex introduces stock options on your most admired professional athlete.

Serena Chu
  • 6 december 2013

Between company stocks and foreign exchange, there are a good amount of investment strategies out there. If you think you’ve mastered the art of trading, think again. Fantex is a new concept of exchange that lets you purchase IPOs of professional athletes. The value of the stock solely depends on the overall value of the athlete, as well as the number of injuries the player acquired throughout his/her career.

The San Francisco-based start-up is opening a new trading platform for those with a keen eye for competitive sports and player performance. After securing Arian Foster, the running back of the Houston Texans, the company will be receiving 20% of his future earnings in exchange for $10 million, which will be raised from investors who could buy his “brand” share.

Fantex 2

While the concept does hold a level of intrigue, some people have expressed their disapproval. Among the many, Reuters columnist Felix Salmon finds the idea to be distasteful and utterly dehumanizing. But for those who are in love with the sport, this gives them an opportunity to make a vote of confidence for a particular athlete. The company is banking on the idea that people will invest because it can be an expression of a personal connection.

How does this make you feel? Are you waiting with a handful of cash in hand, ready to jump at the opportunity? Or are you appalled by the thought of an athlete not being referred as an individual, but as a brand?

Fantex

Source: UPENN Wharton

Images: Fantex

culture
Trending

Volvo's Self-Driving Trucks Will Soon Be Put To Work In An Underground Mine

Automotive
Retail Today

Gilt’s Pop-Up House Is The Kind Of Store You’ll Want To Live In

The New York City townhouse plays host to the latest in retail inspiration, curation, and lifestyle activation (and some libations, too)

Advertising Today

The Hottest Chip In The World Comes Packed In A Coffin-Shaped Box

The individually wrapped snack is made from the spiciest known chili

Trending

Get PSFK's Related Report: Design Debrief: Modern Desk

See All
Mobile Today

Registering To Vote Is Now Just A Text Away

A new bot aims to mobilize underrepresented groups this election season through SMS and Facebook Messenger

Related Expert

Soraya Darabi

Retail, Technology & Collaboration

Luxury Today

Shoe Repair Has Moved Onto Your Phone

Cobbler Concierge is an on-demand service to get your footwear fixed online

Work Today

Microsoft Wants To Help Workers Better Communicate With Their Coworkers

Project Sonoma is a new app designed to help employees chat and coordinate shifts with their associates

Advertising Today

Real-Time Data Used To Calculate The Brand Power Of Athletes

Brandtix has develope a digital platform with a complex algorithm that combines social media variables with player performance to predict the next A-list pros

PSFK LABS REPORT

Future Of Automotive
Scenarios Driving The Digital Transformation Of An Industry
NEW

PSFK Op-Ed september 27, 2016

Modern Workplace Culture: No More Fat Cats Or Kissing Ass

Samar Birwadker, CEO & Co-Founder of Good & Co, on designing shared organizational values to optimize employee happiness and success

PSFK Labs Yesterday

The 10 Steps To Discover, Hire, Develop Your Next Leader

PSFK's Future of Work report outlines key steps in the employee development path to empower next-gen leaders

Automotive Yesterday

Toyota Is Using Sewage To Power Its New Electric Car

A new hydrogen-fueled vehicle is driven by what we flush away

Culture Yesterday

Catch A Concert On This Small Floating Island

A man-made archipelago in Italy is hosting music and art performances

Design & Architecture Yesterday

DIY Kit Lets You Build Your Own Wooden Bike, Boat Or Caravan

Woodenwidget says its detailed guides are suitable for beginners and experienced woodworkers alike

Social Media Yesterday

The United Nations Has Launched Its Own Social Media Platform

A new app aims to get younger audiences more involved in sustainable development goals

Design Yesterday

Crash-Friendly Drone Made From LEGOs Is Completely Rebuildable

The clever device offers games, education and the uniquely rewarding experience of destroying your high-flying airship

PSFK LABS REPORT

Future Of Work
Cultivating The Next Generation Of Leaders
NEW

Fitness / Sport Yesterday

Free Sneakers Given Out To Motivated Marathon Runners

Strava will give the shoes to athletes who run the second half of their race faster than the first

Culture Yesterday

Someone Invented A Robot Just To Serve Trays Of Beef Jerky

Boston Red Sox star David Ortiz, in partnership with Chef's Cut Real Jerky, creates an automated snack delivery system

Millennials Yesterday

Why A Social Networking Site Decided To Rebrand

Meetup, a platform that connects like-minded individuals, has taken steps to stay relevant amongst millennials

No search results found.