Sprint Hijacks Fan’s Twitter Feed In Latest Ad Stunt

The network is exclusively debuting the ad, featuring James Earl Jones and Malcolm McDowell, on a single social stream.

Emma Hutchings
Emma Hutchings on December 6, 2013.

For Sprint‘s latest ad featuring actors James Earl Jones and Malcolm McDowell reading everyday texts out loud, the network is exclusively debuting it on one fan’s Twitter feed. The video launched via a tweet from Sprint to Danielle Gray‘s Twitter account, showing how a brand focusing on individuals can make all the difference.

Sprint Connects With Individual Fans In Newest Ad Stunt

After tweeting her support for the TV ads, Gray was contacted by Sprint and its ad agency team to ask if she wanted to get involved and the ‘Thinking About You’ spot was produced. Leo Burnett in Chicago has shot a total of sixteen videos with the famous actors, and this is the eighth one to go live. You can check it out below:


Sources: AdAge, Danielle Gray

Images: Sprint