Agency TBWA installed billboards where people can sign to help fight change.
The petition consisted of a series of billboards depicting the dangers that volunteers face while working to fight against world hunger in conflict-stricken countries like Sri Lanka, where 17 aid workers were killed back in 2006.
The last billboard provided a space for people to sign the petition to fight for change and protect humanitarian volunteers.
Check out the video about the campaign below.
Images: Action Contre La Faim