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PSFK’s Top 10 Stories Of The Year

PSFK’s Top 10 Stories Of The Year
Advertising

A roundup of our most popular articles in 2013.

PSFK
  • 29 december 2013

As the year draws to a close, PSFK is rounding up the most interesting, compelling, and popular posts of the past year.

Check out our top 10 most popular posts of 2013 below for an interesting look at what was trending this year:

'Share A Coke' Campaign Puts Names On Coca-Cola Bottles And Cans

1. UK Rolls Out ‘Share A Coke’ Campaign With Personal Names On Bottles & Cans

Coca-Cola replaced its labels with 150 of the UK’s most popular first names in a new ad campaign. Bottles for its ‘Share a Coke’ summer campaign with different names printed on them came out this summer. In a similar campaign run previously in Australia, users could also have a song written about their customized bottle, which you could hear on their Facebook page.

leo-homeless-coding

2. Homeless Man To Launch His First Mobile App

A homeless man that Medium‘s Patrick McConlogue passed on the way to work every day got a new lease on life when McConlogue offered him a choice between $100 or a 3G-connected laptop and coding lessons. Despite controversy in the blogosphere, Leo Grand chose the latter and went on to produce Trees for Cars, an app centered around carpooling and reducing CO2 emissions.

injectable-oxygen

3. Injectable Oxygen Keeps People Alive Without Breathing

A team at Boston Children’s Hospital have invented a micro-particle that can be injected into your bloodstream to oxygenate your blood – without any help being required from your lungs. The particles are able to keep a patient alive for up to 30 minutes after respiratory failure – which is normally enough time to prevent a heart attack or brain damage due to oxygen deprivation.

British-Airways-interactive-billboards-2

4. British Airways Billboards Interact With Their Planes Overhead

British Airways worked with agency Ogilvy 12th Floor to install new digital billboards that interact with the planes flying over them. The digital billboards use custom-built surveillance technology to detect planes flying overhead and change the current digital display to that of a child pointing at the plane. The billboards also display the plane’s flight number and route.

belle v 5

5. Redesigned Ice Cream Scoop Eliminates Unnecessary Wrist Pain

Belle-V is made from aluminum and contracts heat from your palm through the handle to more easily release ice cream. The spade-shaped edge of scoop lets you reach those hard-to-reach corners at the bottom of the container.

Excel-art-2

6. Traditional Japanese Art Created Using Excel Spreadsheets

Most people use Excel for number calculations or data listings, but not Tatsuo Horiuchi. He uses the spreadsheet application to draw elaborate Japanese motifs.At 73, Tatsuo Horiuchi has been creating artwork using Excel for ten years. According to an interview with him by PC Online, he did not use Excel at work, but saw other people use it to draw graphs so he figured he could make drawings using the office tool.

Teenager’s Solution Could Clean Over 7 Million Tons Of Plastic From Ocean

7. Teenager’s Clean Machine Could Remove 7 Million Tons Of Plastic From Ocean

Boyan Slat is a 19-year-old engineering student who has detailed plans for a concept Ocean Cleanup system that could help remove over 7 million tons of plastic from the water. The design would clean up the large ‘Garbage Patches’ using floating booms rather than nets to cover wide areas. By not using nets or mesh, the result will be that small debris will be diverted and extracted with virtually no by-catch of fish or other living organisms. The ocean currents would drive plastic toward the self-supportive Ocean Cleanup platforms, powered by the sun, currents, and waves.

creativeconfession-1

8. Site Lets Ad Professionals Share Their Deepest, Darkest Work Secrets [Pics]

Apparently, advertising professionals have longed for a safe space where they can anonymously air their grievances. And now there is one. Browse through ‘The Creative Confessional,’ and it will make sense why the average creative feels comfortable in this online confession booth, as it helps them blow off steam from the day-to-day struggles and common client gripes in the industry.

BITC_PR_final_2

9. YouTube Skip Ad Button Helps Highlight The Plight Of Ex-Cons [Video]

Ticking the box to confirm that you have a criminal conviction can be the death knell for many a job applicant. In a new campaign for Business in the Community’s (BITC) Ban the Box initiative, Leo Burnett Change – the non-profit arm of the global marketing firm – created a fake Youtube ad that uses the ‘skip’ button as a metaphor for the way employers skip over ex-convicts as candidates.

Professor-Akira-Ishii

10. Mathematical Algorithm Claims to Predict A Movie’s Success [Video]

A group of researchers from Tottori University in Japan, have developed a math equation that can predict if a movie is going to be a success or a flop. The complicated formula takes into account various factors, including advertising, word-of-mouth, and social networks. The algorithm was able to accurately predict the audience forecast, which matched with the actual ticket sales at the box office.

Advertising
Trending

Turn Any Wearable Into A Mental Health Tracker

Fitness / Sport
Work Yesterday

Amazon Is Experimenting With A 30-Hour Work Week

The online retailer is launching a pilot program that will allow a technical team to work with a considerably shortened schedule

Fitness / Sport Yesterday

How The Rio Olympics Stood For More Than Just Games

PSFK rounds out the Rio Games with our picks for the finest moments beyond sports

Trending

Get PSFK's Latest Report: Future of Work

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Retail Yesterday

Mobile Travel App Embraces Cognitive Computing

The Orlando Tourism Board is looking to IBM Watson to provide personalized local recommendations for visitors

PURPLELIST EXPERTS

Will Travis

Experimental Advertising & Design

Automotive Yesterday

Bike-Friendly Apartment Building For Swedish Cyclists

A residential space is being designed for commuters to easily transport goods

Advertising Yesterday

Nike Takes Over An Entire City Block With A Giant Running Track

The Unlimited Stadium is shaped like a 100-meter sole print of the brand's LunarEpic sneaker

Gaming Yesterday

Fortune Cookie Service Brings Bad News To Your Doorstep

To promote their new delivery service Blackbox, the creators of Cards Against Humanity are delivering unfortunate messages in an edible form

PSFK LABS REPORT

Future Of Work
Cultivating The Next Generation Of Leaders
NEW

PSFK Op-Ed august 24, 2016

Why Building Better Offices Is The Key To Employee Engagement

Interaction Designer and Audio-visual Technologist at ESI Design illustrates the value in creating environments filled with surprise and delight

PSFK Labs Yesterday

New Mentorship Ecosystems Benefit All Levels Of An Organization

PSFK’s Future of Work report explores how technology is being leveraged to support cross-team communication

Arts & Culture Yesterday

This Picture Frame Could Be The Lava Lamp For A New Generation

Slow Dance makes real objects appear to move in slow motion

Work Yesterday

Editorial Roundtable: How Will Companies Staff The Workplace Of The Future?

Managed By Q, Soma, Workbar, Primary, AltSchool and thinkPARALLAX examine the ways that a people-first workplace might disrupt the job hiring process

Arts & Culture Yesterday

Airport Mural Puts Passengers In The Clouds

The installation in an Amsterdam terminal lets travelers float through a series of billowing 3D digital shapes

Automotive Yesterday

DevBot Is An Intelligent, Driverless, Electric Car

The unmanned test vehicle from RoboRace is a preview of upcoming AI race models

Augmented / Virtual Reality Yesterday

AR Ski Goggles Make Racing Down The Slopes Even More Immersive

Israeli startup RideOn weaves digital overlays into the thrill of skiing with an unconventional pair of protective eyewear

INSIGHTS COVERAGE

Rio Olympics
Innovation Coverage From The Rio Games
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Advertising Yesterday

Japan Wants To Make 2020 Olympic Medals From Recycled Electronic Waste

The Tokyo Games could showcase the first-ever gold, silver and bronze awards made from discarded phones and computers

Culture Yesterday

This Small Town Has Become A Hide-and-Seek World Championship Destination

An old abandoned village in Northern Italy has become a massive playground for over one hundred competitive players

Design Yesterday

Garmin’s New Smartwatch Is Challenging The Luxury Market

The brand adds a premium version of its popular multi-sport trainer to its accessories collection

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