PSFK’s Top 10 Stories Of The Year
A roundup of our most popular articles in 2013.
As the year draws to a close, PSFK is rounding up the most interesting, compelling, and popular posts of the past year.
Check out our top 10 most popular posts of 2013 below for an interesting look at what was trending this year:
Coca-Cola replaced its labels with 150 of the UK’s most popular first names in a new ad campaign. Bottles for its ‘Share a Coke’ summer campaign with different names printed on them came out this summer. In a similar campaign run previously in Australia, users could also have a song written about their customized bottle, which you could hear on their Facebook page.
A homeless man that Medium‘s Patrick McConlogue passed on the way to work every day got a new lease on life when McConlogue offered him a choice between $100 or a 3G-connected laptop and coding lessons. Despite controversy in the blogosphere, Leo Grand chose the latter and went on to produce Trees for Cars, an app centered around carpooling and reducing CO2 emissions.
A team at Boston Children’s Hospital have invented a micro-particle that can be injected into your bloodstream to oxygenate your blood – without any help being required from your lungs. The particles are able to keep a patient alive for up to 30 minutes after respiratory failure – which is normally enough time to prevent a heart attack or brain damage due to oxygen deprivation.
British Airways worked with agency Ogilvy 12th Floor to install new digital billboards that interact with the planes flying over them. The digital billboards use custom-built surveillance technology to detect planes flying overhead and change the current digital display to that of a child pointing at the plane. The billboards also display the plane’s flight number and route.
Belle-V is made from aluminum and contracts heat from your palm through the handle to more easily release ice cream. The spade-shaped edge of scoop lets you reach those hard-to-reach corners at the bottom of the container.
Most people use Excel for number calculations or data listings, but not Tatsuo Horiuchi. He uses the spreadsheet application to draw elaborate Japanese motifs.At 73, Tatsuo Horiuchi has been creating artwork using Excel for ten years. According to an interview with him by PC Online, he did not use Excel at work, but saw other people use it to draw graphs so he figured he could make drawings using the office tool.
Boyan Slat is a 19-year-old engineering student who has detailed plans for a concept Ocean Cleanup system that could help remove over 7 million tons of plastic from the water. The design would clean up the large ‘Garbage Patches’ using floating booms rather than nets to cover wide areas. By not using nets or mesh, the result will be that small debris will be diverted and extracted with virtually no by-catch of fish or other living organisms. The ocean currents would drive plastic toward the self-supportive Ocean Cleanup platforms, powered by the sun, currents, and waves.
Apparently, advertising professionals have longed for a safe space where they can anonymously air their grievances. And now there is one. Browse through ‘The Creative Confessional,’ and it will make sense why the average creative feels comfortable in this online confession booth, as it helps them blow off steam from the day-to-day struggles and common client gripes in the industry.
Ticking the box to confirm that you have a criminal conviction can be the death knell for many a job applicant. In a new campaign for Business in the Community’s (BITC) Ban the Box initiative, Leo Burnett Change - the non-profit arm of the global marketing firm – created a fake Youtube ad that uses the ‘skip’ button as a metaphor for the way employers skip over ex-convicts as candidates.
A group of researchers from Tottori University in Japan, have developed a math equation that can predict if a movie is going to be a success or a flop. The complicated formula takes into account various factors, including advertising, word-of-mouth, and social networks. The algorithm was able to accurately predict the audience forecast, which matched with the actual ticket sales at the box office.