PSFK’s Trending Topic: The Future Of Auditory Marketing

People are using audio to drive their messages across in new ways.

Leah Gonzalez
Leah Gonzalez on December 19, 2013. @leahgonz

From an anti-smoking choir that raises awareness for larynx cancer to a 3D-printed speaker that encourages people to create their own electronics, advertisers and engineers are harnessing the power of audio to make an impact on their respective audiences.

Here’s a rundown of  some the projects featured on PSFK.

Choir Of Patients With Raspy Voices Highlights The Risk Of Smoking [Video]

Choir Of Laryngectomy Patients Raise Awareness

The Unexpected Choir, whose members are laryngectomy patients with raspy voices, performed at an event created by JWT Brazil for the A.C. Camargo Cancer Center. The event was held to raise awareness about larynx cancer and the harmful effects of smoking. Twelve patients sang parts of The Beatles songs “All You Need is Love” and “She Loves You” — accompanied by audiologists from the institution.


Holiday Player Piano Reacts To Commuters

Amtrak worked with Michigan-based Rob Bliss Creative and placed a “magic” piano at the Union Station in Chicago. The piano reacted to the commuters around it and their interaction with it. The secret behind the “magic” was professional musician Andrew Blendermann, who was behind the scenes and played the piano with a remote keyboard to make it react to the people. Most of the people were delighted and some even played the piano or with an instrument of their own.


Orchestra Of Train Sounds

GE Transportation and CSX commissioned popular British rock band Ladytron’s Reuben Wu to create the “Over 2 Million Containers, 2,000 Routes” YouTube video. Wu used the many sounds of cranes, containers, and trains and combined them with amazing visuals — creating an art piece which aimed “to demonstrate the complexity of the tightly-orchestrated intermodal process.”


3D-Printed Loudspeaker

Cornell University graduate students Apoorva Kiran and Robert Maccurdy 3D-printed a fully functioning loudspeaker. Their project, “Everything Is 3D-Printed,” includes two 3D-printers, one for printing the coil made of a special silver ink and one for printing the magnet made of a blend of Strontium Ferrite. The project shows the progress being made in the development of the technology and of 3D-printers.