If you spend a lot of time on Instagram, you probably see a lot of outfits that you want to add to your collection – the problem is that most of the time you have no idea where you can even buy them. Fret no more, because e-commerce startup Keep has come up with a new feature called “As Seen on Instagram” that pulls some of the hottest fashion images off the social network and directs you where to buy the clothes.
“Our job is to find cool stuff that is trending, and it dawned on us that there is this vast fashion experience on Instagram but you can’t click outside of the ecosystem,” said CEO Scott Kurnit in an interview with VentureBeat. In order to “make those images actionable,” the company powers an online community where people can discover, store, share things they want to buy.
The site currently has a catalogue of over 300,000 items, which includes jewellery posted by Jessica Alba, along with Olivia Palermo’s sunglasses to name a few high-profile items. Keep also allows you to “favourite” images or “keep” them, and for those items which are “kept,” you will be sent a message when they go on sale.
While of course the idea is a great way to add to your online shopping options, there is no doubt that it’s also another threat to your wallet and storage space.