Immense Piece Of Tumblr Art Displayed On Giant Scroll [Pics]

Immense Piece Of Tumblr Art Displayed On Giant Scroll [Pics]

At UNTITLED Art Basel Miami Beach, Cloaque debuted how it chose to physically capture an internet archive.

Rachel Pincus
  • 10 december 2013

Those wondering how digital work will ever be sold in galleries, take note: one of the major players in the Tumblr art world, Cloaque, recently took out a booth at Art Basel Miami Beach UNTITLED, and its specifically adapted the display to fit the artwork’s highly vertical form – and perhaps the addictiveness of infinite scrolling. Cloaque, which describes itself as a “digital landfill,” was started by artists Carlos Saez and Claudia Mate and soon expanded to include the collage works of over 40 artists from over a dozen countries, all throwing together images from around the internet in the form of a surrealist “exquisite corpse.”

The scroll display, which was produced with the help of Art F City, is 60 feet long and continuously displays work published on the blog from January 2012 to June 2013. ” [It’s] as big as a Richard Serra, if Richard Serra also printed on 265 feet of Tyvek,” wrote Maria Galperina in ANIMAL New York, presumably referring to the amount of Tyvek used to produce all the different editions. The work was strapped to a device resembling a player piano roll, allowing people to interact with it in a much more mechanical, embodied way than the way we usually think of “scrolling.” The project is in a way more practical than the website right now, notes Galperina, as Cloaque’s enormous images, some of them animated, actually crash most browsers if one scrolls past 10 or so works.

Despite this landmark in its history, the online version of Cloaque continues to live and be updated constantly, so in some ways the scrolling print doesn’t reflect its dynamic nature. “The physical roll is like a static picture of something that lives and grows online. It’s good to have a selfie from time to time,” Saez told ANIMAL. Like the Giphoscope, it reconciles two distinct art worlds, one very physical and tangible and the other so ethereal. Here’s just a small sampling of what you’d find on the football field-sized scroll.

Source, images: ANIMAL


PSFK's Workplace Vision: How The Nurturing Of Seeds Will Come To Define The Onboarding Process

Brand Development
Media & Publishing Yesterday

CNN Launched An Entire Drone Division Of Their News Network

CNN AIR incorporates aerial footage into the corporation's ongoing news coverage

Advertising Yesterday

Uber’s Breathalyzer Cards Let You Know If You Are Sober Enough To Drive

A new campaign from the ride-sharing service raises awareness about the importance of a safe trip home


Get PSFK's Latest Report: Future of Work

See All
Design Yesterday

Milk Proteins Could Be The Packaging Material Of The Future

A newly discovered casein-based alternative is biodegradable, sustainable and even edible

Technology Yesterday

Intel’s New System Will Help Technology See And Understand The World

Joule is a tiny board for developers designed to bring powerful computer vision to cheap and easy-to-make prototypes


Francis Bitonti

Next Generation Manufacturing

Design Yesterday

This LA Hotel Is Designed Specifically For Cocktail Drinkers

The Walker Inn is a new Los Angeles "Bed and Beverage" experience that offers guests an intimate setting for their night cap

Education Yesterday

Bringing Virtual Reality And Telepresence Robotics To E-Learning

This Learning Management System is embracing new technologies to reallocate teaching resources to where they should be going

Advertising Yesterday

Interactive Art Exhibition For Dogs Provides Endless Fun

Installations created by artist Dominic Wilcox are based on activities loved by canines, such as fetching tennis balls and splashing in water


Future Of Work
Cultivating The Next Generation Of Leaders

PSFK Op-Ed Yesterday

Retail Expert: What Sustainability Means To The Millennial Generation

Jo Godden, Founder of RubyMoon, discusses how brands can limit their environmental impact worldwide

PSFK Labs august 24, 2016

PSFK’s Workplace Vision: The Annual Review Becomes An Everyday, Collaborative Activity

Our Future of Work vision is a web-based platform through which teams can collaborate on and monitor performance reviews across all channels, ensuring a happier workplace

Beauty Yesterday

Design Your Own Custom Watch Faces

Customize your wrist device with Garmin's new app that lets you display personalized images or patterns

Syndicated Yesterday

How The Olympics Taught Us Lessons In Cloud Analytics

Dan Vesset, group VP for analytics and information management at IDC, tells how cloud-based business analytics support decision-making

Arts & Culture Yesterday

Artist Shuts Down Sexist Comments By Turning Them Into Images

Rora Blue explores social stigma in a photo series titled 'Handle With Care'

Arts & Culture Yesterday

Japanese Face Wash Creates A Perfect Rose Every Time

Kanebo's latest addition to the Evita line includes an application that dispenses cleanser in the shape of a flower

Mobile Yesterday

Twitter Bot Will Warn You If You Are A Troll

An online tool developed out of Intel's Hack Harassment movement helps filter out or notify cyber bullies


Innovation Debrief: Boston
Business Concepts Born In 'The Hub'

Retail Yesterday

Passengers Can Now Earn Airline Miles For Sharing Their Location Data

The Frequent Flyer app measures background data and gives travelers points that can be exchanged for tickets with participating airlines

Advertising Yesterday

The NBA Is Releasing Two Original Shows To Stream On Twitter

The sports league announced a deal that demonstrates an interesting expansion of its content strategy

Automotive Yesterday

Cadillac Concept Shows A Future Design Direction

The flagship sedan reveals the brand is continuing to hone and refine its luxury aesthetic

No search results found.