menu

Immense Piece Of Tumblr Art Displayed On Giant Scroll [Pics]

Immense Piece Of Tumblr Art Displayed On Giant Scroll [Pics]
culture

At UNTITLED Art Basel Miami Beach, Cloaque debuted how it chose to physically capture an internet archive.

Rachel Pincus
  • 10 december 2013

Those wondering how digital work will ever be sold in galleries, take note: one of the major players in the Tumblr art world, Cloaque, recently took out a booth at Art Basel Miami Beach UNTITLED, and its specifically adapted the display to fit the artwork’s highly vertical form – and perhaps the addictiveness of infinite scrolling. Cloaque, which describes itself as a “digital landfill,” was started by artists Carlos Saez and Claudia Mate and soon expanded to include the collage works of over 40 artists from over a dozen countries, all throwing together images from around the internet in the form of a surrealist “exquisite corpse.”

The scroll display, which was produced with the help of Art F City, is 60 feet long and continuously displays work published on the blog from January 2012 to June 2013. ” [It’s] as big as a Richard Serra, if Richard Serra also printed on 265 feet of Tyvek,” wrote Maria Galperina in ANIMAL New York, presumably referring to the amount of Tyvek used to produce all the different editions. The work was strapped to a device resembling a player piano roll, allowing people to interact with it in a much more mechanical, embodied way than the way we usually think of “scrolling.” The project is in a way more practical than the website right now, notes Galperina, as Cloaque’s enormous images, some of them animated, actually crash most browsers if one scrolls past 10 or so works.

Despite this landmark in its history, the online version of Cloaque continues to live and be updated constantly, so in some ways the scrolling print doesn’t reflect its dynamic nature. “The physical roll is like a static picture of something that lives and grows online. It’s good to have a selfie from time to time,” Saez told ANIMAL. Like the Giphoscope, it reconciles two distinct art worlds, one very physical and tangible and the other so ethereal. Here’s just a small sampling of what you’d find on the football field-sized scroll.

Cloaque
Source, images: ANIMAL

culture
Trending

Lancôme's Newest Campaign Stars A Domestic Abuse Survivor

Advertising
Arts & Culture Today

Small Urban Pavilions Create A Nature Refuge In East London

These relaxing micro shelters provide a haven amidst chaotic city environments

Travel Today

Travel Laundry Pouch Washes Your Clothes Wherever You Are

The Scrubba Wash Bag helps anyone wash their clothes easily and quickly with just a little water and soap

Trending

Get PSFK's Related Report: Future of Automotive

See All
Social Media Today

Swipe Up To Register To Vote On Snapchat

The social platform has partnered with TurboVote to help young people easily enroll in less than one minute

Children Today

Battle Card Game Promotes Childhood Vaccinations

An Australian doctor has developed a playful way to inform parents about immunization and entertain kids

Related Expert

Bonin Bough

Global Media, Media

Fitness / Sport Today

Oakley And Intel’s Sunglasses Give You A Built-In Personal Trainer Wherever You Go

The sunglasses/earbuds hybrid tracks your performance and lets you know how well your workouts are going

Experiential Marketing Today

UNICEF’s ‘Time Machine’ Tells Stories With Data

An experiential installation at the UN General Assembly reminds us why every child matters

Design & Architecture Today

Watch The World’s Tallest Building Become An LED Display

Burj Khalifa gives a backstage look at how the transformation came to be

PSFK LABS REPORT

Future Of Automotive
Scenarios Driving The Digital Transformation Of An Industry
NEW

PSFK Op-Ed Yesterday

Why Building Better Offices Is The Key To Employee Engagement

Interaction Designer and Audio-visual Technologist at ESI Design illustrates the value in creating environments filled with surprise and delight

PSFK Labs Today

Modern Workplace Culture: No More Fat Cats Or Kissing Ass

Samar Birwadker, CEO & Co-Founder of Good & Co, on designing shared organizational values to optimize employee happiness and success

Travel Today

Boeing Wants To Make Your Flight Better With Cloud And Star Projections

The manufacturer is trying to patent a projection system that would allow them to project images onto a plane's interior surfaces

Latin America Today

Colombians Teach Dance To Fund Students’ Education

Chocó to Dance is a platform that shows you how to replicate popular Latin dances to help create scholarships for local students

Work Today

Editorial Roundtable: What A People-First Workplace Must Prioritize First

Managed By Q, Soma, Workbar, Primary, AltSchool and thinkPARALLAX on why employee fulfillment is a journey and not a destination

Culture Today

Brand Engagement At The Gates Of The World’s Largest Open-Air Gallery

Tiger Beer and a neighborhood-minded nonprofit celebrate and promote New York's creative spirit by beautifying 100 security gates

PSFK LABS REPORT

Future Of Work
Cultivating The Next Generation Of Leaders
NEW

Technology Today

How Technology Can Save The World By Saving Time

PSFK attends the Social Good Summit 2016 to see how new tech is changing the world for the better

Travel Today

Marriott’s Gravity Room Installation Gives Travelers A New Perspective

The luxury hotel chain's #MGravityRoom invites visitors to snap and share pictures of its inverted set up

No search results found.