UK creative agency WCRS has launched the Wrap Up Project, selling Christmas wrapping paper with patterns derived from the chemical structures of viruses threatening people living on the streets. All of the proceeds are going to St. Mungo’s in London to help homeless people warm up this season.
In the last two years, sleeping rough has risen in the UK by 31%. This project was created to raise awareness of the country’s increasing homelessness problem and support the work St Mungo’s does to help people rebuild their lives away from the streets.
The paper’s snowflake patterns depict the common cold, influenza and pneumonia, which pose serious risk to those living on the streets. The sheets of wrapping paper are printed on 100% recycled stock and can be purchased from eBay in packs of 3 (£8), 5 (£12.50) or 10 (£24).