Ad Agency Offers Custom Toolkit To Spark Kickstarter Campaigns


The Fallon Starter Kit packages strategy with creative for the aspiring crowdfunder.

Jaymar Cabebe
  • 28 january 2014

Minneapolis-based advertising agency Fallon has expanded its arsenal of creative services with a new offering dubbed the Fallon Starter Kit.

Aimed squarely at clients who crowdfund on Kickstarter or IndieGoGo, the Fallon Starter Kit provides a suite of creative and strategic services designed specifically to woo online donors. The idea here is to give promising independent creators some extra storytelling mojo to help them stand out even among bigger names like Spike Lee and Zach Braff who have recently begun invading the platform.

While it’s name may suggest a sort of turnkey solution, the Starter Kit is, in fact, tailored specifically to each individual project. Fallon works with the client on crowd funding basics like defining a strategy, crafting a story, and managing a community. In addition, it helps to produce the requisite creative assets like video and photography.

Perhaps the most interesting thing about Fallon’s new offering is its “success-based compensation” model, which entails no up-front fees for the client. Rather, the agency either takes a percentage of the funds raised through the campaign or a small equity stake in the continuing project. In this way, Fallon looks at its crowdfunding work as a sort of vehicle for investing in promising upstarts.

For more details on Fallon’s Starter Kit and instructions for how to apply, head over to the agency’s official site.

Sources: Fallon, Fast Company, Kickstarter
Images: Fallon


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