To celebrate their 80th anniversary and promote a new range of low fares for January, Air France decided that billboards and other forms of traditional advertising just wouldn’t do the job. Instead, they gained approval from the Civil Aviation Authority to create their very own bat signal that they could beam onto the clouds over some of London’s most popular locations.
Working with Curb and CMT Events, the airline outfitted a black cab so that it was able to project images of an aeroplane, the brand’s logo, and the promotion’s hashtag (#AirFranceSky), directly onto the sky. The first of the overhead projections happened on the 7th January at London’s Waterloo station, with other planned in Birmingham, Manchester and Edinburgh – some of Air France’s regional hubs.
Karla Bonello, account manager at Curb, told Event Magazine:
Depending on how high the clouds are, the projections can look really beautiful and so far we have been successful. The activation is fun and Air France wanted to do something a bit different.
Source: Event Magazine