The e-commerce giant experiments with third-party retail stores in order to expand its business outside the web.
Kiosk stations selling electronics in airports and high-traffic malls have simplified the shopping experience for on-the-go consumers and gave companies like Apple and Best Buy more retail exposure, but Amazon now wants a piece of the pie. Taking their business to the streets, the online retail giant has installed “Kindle Kiosk” vending machines in various popular locations and at events nationwide this past year.
Loaded with Kindle Fire tablets, Kindle e-retailers and accessories, these pop-up shops have been pleasing consumer demands and gave Amazon a chance to sell its products directly to customers.
Amazon’s physical retail experiment even made an appearance at this year’s CES event in Las Vegas. Given its growing popularity, we can definitely expect to find more of these third-party shops more closer to home in time.
Source, Image: Telegraph